Say you say me: on entrepreneurship education as a differentiation strategy

This study is built around a Malaysian private university’s quest to differentiate itself using entrepreneurship education in the nation’s competitive higher education industry. Students’ views on Bachelor of Business Administration and Bachelor of Management (Entrepreneurship) are drawn through per...

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Main Authors:	Abu Samah, Ainon Jauhariah, Omar, Azura
Format:	Article
Language:	English
Published:	World Business Institute 2011
Subjects:	HB3711 Business cycles. Economic fluctuations
Online Access:	http://irep.iium.edu.my/18426/ http://irep.iium.edu.my/18426/ http://irep.iium.edu.my/18426/1/11._Ainon-FINAL.pdf

id	iium-18426
recordtype	eprints
spelling	iium-184262012-02-15T00:36:28Z http://irep.iium.edu.my/18426/ Say you say me: on entrepreneurship education as a differentiation strategy Abu Samah, Ainon Jauhariah Omar, Azura HB3711 Business cycles. Economic fluctuations This study is built around a Malaysian private university’s quest to differentiate itself using entrepreneurship education in the nation’s competitive higher education industry. Students’ views on Bachelor of Business Administration and Bachelor of Management (Entrepreneurship) are drawn through personal interviews and focus group to answer two main questions; how does entrepreneurship education differ from business education? And how can the university improve its entrepreneurship education? The research uncovered four basic points in which the university’s two programs part ways that is in terms of program content, mode of delivery, lecturers and program outcome. The students interviewed generally perceive Bachelor of Business Management (Entrepreneurship) as a specialized program meant to create business founders whereas Bachelor of Business Administration is seen as a mould for industry-ready worker. World Business Institute 2011-03 Article PeerReviewed application/pdf en http://irep.iium.edu.my/18426/1/11._Ainon-FINAL.pdf Abu Samah, Ainon Jauhariah and Omar, Azura (2011) Say you say me: on entrepreneurship education as a differentiation strategy. World Review of Business Research, 1 (1). pp. 132-149. ISSN 1838-3955 http://www.wbiaus.org/wrbr_final.html
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HB3711 Business cycles. Economic fluctuations
spellingShingle	HB3711 Business cycles. Economic fluctuations Abu Samah, Ainon Jauhariah Omar, Azura Say you say me: on entrepreneurship education as a differentiation strategy
description	This study is built around a Malaysian private university’s quest to differentiate itself using entrepreneurship education in the nation’s competitive higher education industry. Students’ views on Bachelor of Business Administration and Bachelor of Management (Entrepreneurship) are drawn through personal interviews and focus group to answer two main questions; how does entrepreneurship education differ from business education? And how can the university improve its entrepreneurship education? The research uncovered four basic points in which the university’s two programs part ways that is in terms of program content, mode of delivery, lecturers and program outcome. The students interviewed generally perceive Bachelor of Business Management (Entrepreneurship) as a specialized program meant to create business founders whereas Bachelor of Business Administration is seen as a mould for industry-ready worker.
format	Article
author	Abu Samah, Ainon Jauhariah Omar, Azura
author_facet	Abu Samah, Ainon Jauhariah Omar, Azura
author_sort	Abu Samah, Ainon Jauhariah
title	Say you say me: on entrepreneurship education as a differentiation strategy
title_short	Say you say me: on entrepreneurship education as a differentiation strategy
title_full	Say you say me: on entrepreneurship education as a differentiation strategy
title_fullStr	Say you say me: on entrepreneurship education as a differentiation strategy
title_full_unstemmed	Say you say me: on entrepreneurship education as a differentiation strategy
title_sort	say you say me: on entrepreneurship education as a differentiation strategy
publisher	World Business Institute
publishDate	2011
url	http://irep.iium.edu.my/18426/ http://irep.iium.edu.my/18426/ http://irep.iium.edu.my/18426/1/11._Ainon-FINAL.pdf
first_indexed	2023-09-18T20:27:31Z
last_indexed	2023-09-18T20:27:31Z
_version_	1777408515999006720

Say you say me: on entrepreneurship education as a differentiation strategy

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