Direct-to-consumer advertising in Malaysia : skirting the regulations?
Direct-to-consumer advertising (DTCA) of medicinal products is characterized by any statement or pictorial design targeted to general public that is meant to promote the use or supply of medical products or services ("A.MA Position Statement ", 2007). Generally, various forms of marketing...
| Main Authors: | , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IIUM Press
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/18481/ http://irep.iium.edu.my/18481/ http://irep.iium.edu.my/18481/1/CHAPTER_2%5B1%5D.pdf |
| Summary: | Direct-to-consumer advertising (DTCA) of medicinal products is characterized by any statement or pictorial design targeted to general public that is meant to promote the use or supply of medical products or services ("A.MA Position Statement ", 2007). Generally, various forms of
marketing techniques are used in DTCA including advertising in television, newspapers, pamphlets, radio and internet. |
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