Direct-to-consumer advertising in Malaysia : skirting the regulations?

Direct-to-consumer advertising in Malaysia : skirting the regulations?

Direct-to-consumer advertising (DTCA) of medicinal products is characterized by any statement or pictorial design targeted to general public that is meant to promote the use or supply of medical products or services ("A.MA Position Statement ", 2007). Generally, various forms of marketing...

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Bibliographic Details
Main Authors: Zakaria, Syahiera Farhana, Othman, Noordin
Format: Book Chapter
Language:English
Published: IIUM Press 2011
Subjects:
RS Pharmacy and materia medica
Online Access:http://irep.iium.edu.my/18481/
http://irep.iium.edu.my/18481/
http://irep.iium.edu.my/18481/1/CHAPTER_2%5B1%5D.pdf
id iium-18481
recordtype eprints
spelling iium-184812012-08-27T06:52:37Z http://irep.iium.edu.my/18481/ Direct-to-consumer advertising in Malaysia : skirting the regulations? Zakaria, Syahiera Farhana Othman, Noordin RS Pharmacy and materia medica Direct-to-consumer advertising (DTCA) of medicinal products is characterized by any statement or pictorial design targeted to general public that is meant to promote the use or supply of medical products or services ("A.MA Position Statement ", 2007). Generally, various forms of marketing techniques are used in DTCA including advertising in television, newspapers, pamphlets, radio and internet. IIUM Press 2011 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/18481/1/CHAPTER_2%5B1%5D.pdf Zakaria, Syahiera Farhana and Othman, Noordin (2011) Direct-to-consumer advertising in Malaysia : skirting the regulations? In: Current Issues in Pharmacy. IIUM Press, International Islamic University Malaysia, pp. 15-24. ISBN 9789674180195 http://rms.research.iium.edu.my/bookstore/default.aspx
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic RS Pharmacy and materia medica
spellingShingle RS Pharmacy and materia medica
Zakaria, Syahiera Farhana
Othman, Noordin
Direct-to-consumer advertising in Malaysia : skirting the regulations?
description Direct-to-consumer advertising (DTCA) of medicinal products is characterized by any statement or pictorial design targeted to general public that is meant to promote the use or supply of medical products or services ("A.MA Position Statement ", 2007). Generally, various forms of marketing techniques are used in DTCA including advertising in television, newspapers, pamphlets, radio and internet.
format Book Chapter
author Zakaria, Syahiera Farhana
Othman, Noordin
author_facet Zakaria, Syahiera Farhana
Othman, Noordin
author_sort Zakaria, Syahiera Farhana
title Direct-to-consumer advertising in Malaysia : skirting the regulations?
title_short Direct-to-consumer advertising in Malaysia : skirting the regulations?
title_full Direct-to-consumer advertising in Malaysia : skirting the regulations?
title_fullStr Direct-to-consumer advertising in Malaysia : skirting the regulations?
title_full_unstemmed Direct-to-consumer advertising in Malaysia : skirting the regulations?
title_sort direct-to-consumer advertising in malaysia : skirting the regulations?
publisher IIUM Press
publishDate 2011
url http://irep.iium.edu.my/18481/
http://irep.iium.edu.my/18481/
http://irep.iium.edu.my/18481/1/CHAPTER_2%5B1%5D.pdf
first_indexed 2023-09-18T20:27:35Z
last_indexed 2023-09-18T20:27:35Z
_version_ 1777408520352694272

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