Travel website adoption among internet users in Klang Valley, Malaysia
Studying buyer behaviour is a mystery. It is interesting to study what makes consumers decide to purchase, what factors influence their decisions and how they turn their intentions into actual behaviour. The instrument of act is one of the elements involved in marketing when studying buyer behavi...
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| Format: | Article |
| Language: | English |
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Universiti Tun Abdul Razak
2008
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| Online Access: | http://irep.iium.edu.my/24404/ http://irep.iium.edu.my/24404/ http://irep.iium.edu.my/24404/1/unitarejournaltravelwebsiteadoption.pdf |