The effect of different media ads on consumer’s purchase intension: a pragmatic exploration on the Bangladeshi fast food industry
Advertisement plays a significant role in terms of product or service characteristics clarification to the customer. Regardless of the advertisement’s types, a customer by the exposure of ads will go through specific steps of awareness. Realizing the current needs, this study aimed to examine the re...
Main Authors: | Haque, A. K. M. Ahasanul, Sarwar, Abdullah Al-Mamun, Yasmin, Farzana |
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Format: | Article |
Language: | English |
Published: |
International Journal of Management and Business Affairs
2012
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Subjects: | |
Online Access: | http://irep.iium.edu.my/25261/ http://irep.iium.edu.my/25261/ http://irep.iium.edu.my/25261/1/the_effect_of_different_media.pdf |
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