Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective
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Format: | Book Chapter |
Language: | English |
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IIUM Press
2012
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Online Access: | http://irep.iium.edu.my/25339/ http://irep.iium.edu.my/25339/ http://irep.iium.edu.my/25339/1/Chapter_2.pdf |
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iium-253392012-08-03T02:01:50Z http://irep.iium.edu.my/25339/ Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective Haque, A. K. M. Ahasanul Yasmin, Farzana HF5410 Marketing. Distribution of products IIUM Press 2012 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/25339/1/Chapter_2.pdf Haque, A. K. M. Ahasanul and Yasmin, Farzana (2012) Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 11-26. ISBN 9789674182069 http://rms.research.iium.edu.my/bookstore/default.aspx |
repository_type |
Digital Repository |
institution_category |
Local University |
institution |
International Islamic University Malaysia |
building |
IIUM Repository |
collection |
Online Access |
language |
English |
topic |
HF5410 Marketing. Distribution of products |
spellingShingle |
HF5410 Marketing. Distribution of products Haque, A. K. M. Ahasanul Yasmin, Farzana Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective |
format |
Book Chapter |
author |
Haque, A. K. M. Ahasanul Yasmin, Farzana |
author_facet |
Haque, A. K. M. Ahasanul Yasmin, Farzana |
author_sort |
Haque, A. K. M. Ahasanul |
title |
Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective |
title_short |
Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective |
title_full |
Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective |
title_fullStr |
Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective |
title_full_unstemmed |
Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective |
title_sort |
factors influencing consumer buying behaviour on electrical items: the malaysian perspective |
publisher |
IIUM Press |
publishDate |
2012 |
url |
http://irep.iium.edu.my/25339/ http://irep.iium.edu.my/25339/ http://irep.iium.edu.my/25339/1/Chapter_2.pdf |
first_indexed |
2023-09-18T20:37:49Z |
last_indexed |
2023-09-18T20:37:49Z |
_version_ |
1777409164469862400 |