Shopping on the Internet: the influence of brand name on consumer's purchase decision

Shopping on the Internet: the influence of brand name on consumer's purchase decision

Bibliographic Details
Main Authors: Haque, A. K. M. Ahasanul, Tarofder, Arun Kumar
Format: Book Chapter
Language:English
Published: IIUM Press 2012
Subjects:
HF5437 Purchasing. Selling. Sales personnel. Sales executives
Online Access:http://irep.iium.edu.my/25340/
http://irep.iium.edu.my/25340/
http://irep.iium.edu.my/25340/1/Chapter_6.pdf
id iium-25340
recordtype eprints
spelling iium-253402012-08-03T02:07:43Z http://irep.iium.edu.my/25340/ Shopping on the Internet: the influence of brand name on consumer's purchase decision Haque, A. K. M. Ahasanul Tarofder, Arun Kumar HF5437 Purchasing. Selling. Sales personnel. Sales executives IIUM Press 2012 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/25340/1/Chapter_6.pdf Haque, A. K. M. Ahasanul and Tarofder, Arun Kumar (2012) Shopping on the Internet: the influence of brand name on consumer's purchase decision. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 87-95. ISBN 9789674182069 http://rms.research.iium.edu.my/bookstore/default.aspx
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic HF5437 Purchasing. Selling. Sales personnel. Sales executives
spellingShingle HF5437 Purchasing. Selling. Sales personnel. Sales executives
Haque, A. K. M. Ahasanul
Tarofder, Arun Kumar
Shopping on the Internet: the influence of brand name on consumer's purchase decision
format Book Chapter
author Haque, A. K. M. Ahasanul
Tarofder, Arun Kumar
author_facet Haque, A. K. M. Ahasanul
Tarofder, Arun Kumar
author_sort Haque, A. K. M. Ahasanul
title Shopping on the Internet: the influence of brand name on consumer's purchase decision
title_short Shopping on the Internet: the influence of brand name on consumer's purchase decision
title_full Shopping on the Internet: the influence of brand name on consumer's purchase decision
title_fullStr Shopping on the Internet: the influence of brand name on consumer's purchase decision
title_full_unstemmed Shopping on the Internet: the influence of brand name on consumer's purchase decision
title_sort shopping on the internet: the influence of brand name on consumer's purchase decision
publisher IIUM Press
publishDate 2012
url http://irep.iium.edu.my/25340/
http://irep.iium.edu.my/25340/
http://irep.iium.edu.my/25340/1/Chapter_6.pdf
first_indexed 2023-09-18T20:37:50Z
last_indexed 2023-09-18T20:37:50Z
_version_ 1777409164611420160

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