Case studies

Case studies

Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Sarwar, Abdullah Al-Mamun, Yasmin, Farzana, Khatibi, Ali, Tarofder, Arun Kumar
Format:	Book Chapter
Language:	English
Published:	IIUM Press 2012
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/25342/ http://irep.iium.edu.my/25342/ http://irep.iium.edu.my/25342/1/Chapter_9.pdf

Similar Items

Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective
by: Haque, A. K. M. Ahasanul, et al.
Published: (2012)

Muslim consumers’ purchase behavior towards shariah compliant hotels in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2019)

Malaysian customer's perception on e-ticketing for flight reservation
by: Sarwar, Abdullah Al-Mamun, et al.
Published: (2012)

Measuring the impact of marketing capability and market control beliefs on marketing strategy intention: a study on travel and tour agents in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2017)

Pharmaceutical marketing ethics in healthcare quality for patient satisfaction: an Islamic approach
by: Haque, A. K. M. Ahasanul, et al.
Published: (2019)

Validating Technology-Organization Environment (TOE) framework in web 2.0 adoption in supply chain management
by: Tarofder, Arun Kumar, et al.
Published: (2019)

Factors affecting the attractiveness of medical tourism destination: an empirical study on India
by: Haque, A. K. M. Ahasanul
Published: (2014)

The mediating influence of service failure explanation on customer repurchase intention through customers satisfaction
by: Tarofder, Arun Kumar, et al.
Published: (2016)

Strategy for consumer brand preferences
by: Haque, A. K. M. Ahasanul
Published: (2012)

Export performance Malaysian furniture industry: rethinking competitiveness
by: Haque, A. K. M. Ahasanul
Published: (2014)

Exploring the brand image of an Islamic higher educational institution: a qualitative approach
by: Haque, A. K. M. Ahasanul
Published: (2014)

Key success factors of online food ordering services: an empirical study
by: Kedah, Zulkarnain, et al.
Published: (2015)

Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective
by: Haque, A. K. M. Ahasanul, et al.
Published: (2014)

Customer-based brand equity model for the Shariah-compliant tourism: a conceptual model from the Muslim tourists’ perspective
by: Haque, A. K. M. Ahasanul, et al.
Published: (2017)

Islamizing and internationalizing higher education and satisfaction: a case study from international muslim student perspective
by: Ahmed, Faruk, et al.
Published: (2017)

Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students
by: Momen, Md Abdul, et al.
Published: (2014)

Reading on marketing theories: a practical approach on case studies
Published: (2012)

Measuring consumers' understanding of green marketing objective and concept in relation to environmental protection
by: Rosli, Norhizan, et al.
Published: (2018)

Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers
by: Rahman, Sabbir, et al.
Published: (2011)

Fundamentals of Islamic marketing from an Islamic perspective
by: Haque, A. K. M. Ahasanul
Published: (2016)

Case studies as a learning tool in marketing to undergraduates
by: Shakir, Ahmed, et al.
Published: (2011)

Case studies as a learning tool in marketing to undergraduates
by: , Farida, et al.
Published: (2011)

Case studies as a learning tool in marketing to undergraduates
by: Mohd Redzuan, Nurul Atikah, et al.
Published: (2011)

Case studies as a learning tool in marketing to undergraduates
by: Abdul Halim, Syifa', et al.
Published: (2011)

Case studies as a teaching-learning tool in accounting and marketing courses : an instructor's perspective
Published: (2011)

An approach to Islamic consumerism and its implications on marketing mix
by: Haque, A. K. M. Ahasanul, et al.
Published: (2017)

Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia
by: Ahmad, Siti Nor Bayaah, et al.
Published: (2010)

A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia
by: Phuah, Kit Teng, et al.
Published: (2018)

Brand preference in Islamic banking
by: Mohd. Israil, Khaliq Ahmad, et al.
Published: (2011)

Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective
by: Abdullah, Kalthom, et al.
Published: (2011)

Compliance to Islamic marketing practices among businesses in Malaysia
by: Abdullah, Kalthom, et al.
Published: (2010)

Factors influencing consumers’ willingness to purchase genetically modified organism (GMO) food products in Klang Valley, Malaysia
by: Uddin, Mohi, et al.
Published: (2018)

Planning to use cases in a marketing course
by: Kedah, Zulkarnain
Published: (2011)

Factors affecting the intention to adopt internet banking services among small and medium sized-enterprises in Yemen
by: Al-Fahim, Nabil H, et al.
Published: (2014)

Muslim consumers' perspectives on Islamic pricing practices
by: Ahmad, Mohd Ismail Sayyed, et al.
Published: (2011)

The importance of country-of-origin information and perceived product quality in Uzbekistan
by: Zain, Osman M., et al.
Published: (1997)

Using expectation and confirmation theory to determine customer loyalty among postpaid users
by: Mat Ali, Syukrina Alini, et al.
Published: (2018)

Exploring the degree of influence of different advertisement role in enhancing brand image for higher learning institutions
by: Khan, Md. Ashraful Azam, et al.
Published: (2014)

Shopping day and time preferences of Malaysian hypermarket consumers
by: Hassan, Hasliza, et al.
Published: (2014)

Characteristics of better performing manufacturing companies in new product development success
by: Wan Jusoh, Wan jamaliah
Published: (2012)

Cannot write session to /tmp/vufind_sessions/sess_3tdcrvds7v0u24m9bfcmd6tpg6