Cases studies in consumer behavior

Cases studies in consumer behavior

Bibliographic Details
Main Author:	Abdullah, Kalthom
Format:	Book Chapter
Language:	English
Published:	IIUM Press 2011
Subjects:	HF5001 Business. Business Administration HF5717 Business communication
Online Access:	http://irep.iium.edu.my/25859/ http://irep.iium.edu.my/25859/ http://irep.iium.edu.my/25859/1/Chapter_7.pdf

Similar Items

Adoption of instant messenger: an empirical investigation
by: Tarofder, Arun Kumar, et al.
Published: (2019)

Halal preneurs = Keusahawanan Halal
by: Abdullah, Moha Asri
Published: (2018)

Gloria Jean's coffee in Malaysia
by: Abdul-Talib, Asmat-Nizam, et al.
Published: (2011)

Boycott and racism: a loaf of bread is just a loaf of bread
by: Abdul-Latif, Samshul-Amry, et al.
Published: (2015)

Communicating shari’ah-compliant brands of tourism in Malaysia
by: Ahmed, Faruk, et al.
Published: (2018)

Training program effectiveness of service initiators: measuring perception of female employees of bank using logistic approach
by: Azam, S. M. Ferdous, et al.
Published: (2014)

Use of social networks sites (SNS), career success and information power
by: Wok, Saodah, et al.
Published: (2013)

Corporate board and sustainability reporting in Malaysia
by: Mohd Ghazali, Nazli Anum, et al.
Published: (2019)

Developing UM-HI theoretical framework
by: Mohammed, Mustafa Omar
Published: (2018)

Web-based marketing communication to develop brand image and brand equity of higher educational institutions: a structural equation modelling approach
by: Momen, Md. Abdul, et al.
Published: (2019)

A study on legal issues related to blogs businesses in Malaysia: a proposal for a regulatory framework
by: Mohamed, Duryana, et al.
Published: (2013)

An investigation on PMS attributes in service organisations in Malaysia
by: Mohd Amir, Amizawati, et al.
Published: (2010)

Sustainability reporting in Malaysia-the extent and quality
by: Sheikh Abu Bakar, Aishah, et al.
Published: (2019)

Timeliness of financial reporting and audit committee effectiveness: evidence from UAE
by: Al-Muzaiqer, Mohammed Ali Hussein, et al.
Published: (2018)

Sustainability reporting and board diversity in Malaysia
by: Sheikh Abu Bakar, Aishah, et al.
Published: (2019)

Sustainability reporting in Malaysia - the extent and quality
by: Sheikh Abu Bakar, Aishah, et al.
Published: (2019)

Governance mechanisms and audit fees in Islamic banking institutions in Malaysia
by: Ahmad, Maslina, et al.
Published: (2019)

Relationship between the industry specialist auditors and financial reporting timeliness under MFRS
by: Puat Nelson, Sherliza, et al.
Published: (2019)

Assessment of e-commerce adoption benefits by Indonesian women entrepreneurs
by: Kartiwi, Mira, et al.
Published: (2013)

Impact of computerized accounting information system on small and medium enterprises In Mogadishu, Somalia: the balance scorecard perspectives
by: Salad Abdule, Abdisalam, et al.
Published: (2019)

Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2018)

Muslim consumers’ purchase behavior towards shariah compliant hotels in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2019)

Sustainability reporting and board diversity in Malaysia
by: Sheikh Abu Bakar, Aishah, et al.
Published: (2019)

E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model
by: Kartiwi, Mira, et al.
Published: (2013)

Measuring consumers’ understanding of green marketing objective and concept in relation to environmental protection
by: Haque, A. K. M. Ahasanul, et al.
Published: (2018)

Purchasing behavior for pirated products: a structural equation modeling approach on Bangladeshi consumers
by: Rahman, Sabbir, et al.
Published: (2011)

Theory of Islamic consumer behaviour : an empirical study of consumer behaviour of Islamic mortgage in Malaysia
by: Amin, Hanudin, et al.
Published: (2013)

Cases studies in integrated case studies
by: Abdullah, Shamsul Nahar
Published: (2011)

Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’
by: Haque, A. K. M. Ahasanul, et al.
Published: (2010)

Building consumers’ confidence in adopting e-commerce: a Malaysian case
by: Ahmed, Mohiuddin, et al.
Published: (2007)

Purchase intention of foreign products: a study on Bangladeshi consumer perspective
by: Haque, A. K. M. Ahasanul, et al.
Published: (2015)

A conceptual model for measuring service quality in education
by: Abdullah, Kalthom
Published: (2013)

An exploratory study on Malaysian consumer’s purchase intention: brand, quality and price perspective
by: Rahman, Sabbir, et al.
Published: (2011)

Muslim consumers’ online purchase intention towards Islamic fashion products: A clothing market case
by: Win, Hla Theingi, et al.
Published: (2016)

The impact of technology CSFs on customer satisfaction and the role of trust: an empirical study of the banks in Malaysia
by: Jan, Muhammad Tahir, et al.
Published: (2014)

Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Service quality and influencing factor on consumer purchase intention of online ticketing: an empirical study in Iran
by: Nikhashemi, Seyed Rajab, et al.
Published: (2012)

Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling
by: Jan, Muhammad Tahir, et al.
Published: (2014)

Cases studies in management accounting
by: Kasim, Nurkamariah
Published: (2011)

Impact of financial crisis on the Islamic banks’ customers: a case of Malaysia
by: Abdul Razak, Dzuljastri, et al.
Published: (2014)

Cannot write session to /tmp/vufind_sessions/sess_se6n61fk8u9u2ndhjavb723rh1