, F., & Ismail, Y. (2011). Case studies as a learning tool in marketing to undergraduates. IIUM Press.
Chicago Style (17th ed.) Citation, Farida, and Yusof Ismail. Case Studies as a Learning Tool in Marketing to Undergraduates. IIUM Press, 2011.
MLA (8th ed.) Citation, Farida, and Yusof Ismail. Case Studies as a Learning Tool in Marketing to Undergraduates. IIUM Press, 2011.
Warning: These citations may not always be 100% accurate.