Case studies as a learning tool in marketing to undergraduates
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| Format: | Book Chapter |
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IIUM Press
2011
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| Online Access: | http://irep.iium.edu.my/25863/ http://irep.iium.edu.my/25863/ |
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iium-25863 |
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| recordtype |
eprints |
| spelling |
iium-258632012-09-27T08:13:38Z http://irep.iium.edu.my/25863/ Case studies as a learning tool in marketing to undergraduates Mohd Redzuan, Nurul Atikah Ismail, Yusof HF5001 Business. Business Administration HF5410 Marketing. Distribution of products IIUM Press 2011 Book Chapter PeerReviewed Mohd Redzuan, Nurul Atikah and Ismail, Yusof (2011) Case studies as a learning tool in marketing to undergraduates. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 73-77. ISBN 978-967-418-186-4 http://rms.research.iium.edu.my/bookstore/default.aspx |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| topic |
HF5001 Business. Business Administration HF5410 Marketing. Distribution of products |
| spellingShingle |
HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Mohd Redzuan, Nurul Atikah Ismail, Yusof Case studies as a learning tool in marketing to undergraduates |
| format |
Book Chapter |
| author |
Mohd Redzuan, Nurul Atikah Ismail, Yusof |
| author_facet |
Mohd Redzuan, Nurul Atikah Ismail, Yusof |
| author_sort |
Mohd Redzuan, Nurul Atikah |
| title |
Case studies as a learning tool in marketing to undergraduates |
| title_short |
Case studies as a learning tool in marketing to undergraduates |
| title_full |
Case studies as a learning tool in marketing to undergraduates |
| title_fullStr |
Case studies as a learning tool in marketing to undergraduates |
| title_full_unstemmed |
Case studies as a learning tool in marketing to undergraduates |
| title_sort |
case studies as a learning tool in marketing to undergraduates |
| publisher |
IIUM Press |
| publishDate |
2011 |
| url |
http://irep.iium.edu.my/25863/ http://irep.iium.edu.my/25863/ |
| first_indexed |
2023-09-18T20:38:33Z |
| last_indexed |
2023-09-18T20:38:33Z |
| _version_ |
1777409210072432640 |