Islamic-bank selection criteria in Malaysia: an AHP approach
The study of bank selection criteria has received attention from many bank marketing researchers. However, from its inception in three decades ago, this kind of study is still scanty for Islamic banking industry. The purpose of this study was to investigate the Islamic-bank selection criteria, parti...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
European Business School, Cambridge, UK
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/26007/ http://irep.iium.edu.my/26007/ http://irep.iium.edu.my/26007/1/BIJ_Vol_5_No_2_p_271-281_~_Abduh_%26_Omar.pdf |