Examining information disclosure behavior on social network sites using protection motivation theory, trust and risk
This paper reports on an empirical study that investigates the information disclosure behavior on Social Network Sites (SNS) focusing on undergraduate University students as our population. Although much have been reported on the issue of information privacy or privacy leakage on SNS, very few have...
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iium-275242017-06-19T00:30:38Z http://irep.iium.edu.my/27524/ Examining information disclosure behavior on social network sites using protection motivation theory, trust and risk Salleh , Norsaremah Hussein, Ramlah Mohamed, Norshidah Abdul Karim, Nor Shahriza Ahlan, Abdul Rahman Aditiawarman, Umar Q Science (General) This paper reports on an empirical study that investigates the information disclosure behavior on Social Network Sites (SNS) focusing on undergraduate University students as our population. Although much have been reported on the issue of information privacy or privacy leakage on SNS, very few have employed the Protection Motivation Theory (PMT) as a framework to understand SNS user’s behavior related to information disclosure. In this study, the PMT incorporated with trust and risk factor, has revealed that trust on SNS and perceived benefits influenced information disclosure behaviour. Our findings showed that all PMT constructs are significantly related to privacy concern. However, privacy concern and perceived risk were found not related to information disclosure behaviour. Using self-administered questionnaire, 486 undergraduate students from five different universities in Malaysia were involved in this study. IBIMA Publishing 2012 Article PeerReviewed application/pdf en http://irep.iium.edu.my/27524/1/2012_Examining_Info_Disclosure_behavior_on_SNS_%28IBIMA_journal%29.pdf Salleh , Norsaremah and Hussein, Ramlah and Mohamed, Norshidah and Abdul Karim, Nor Shahriza and Ahlan, Abdul Rahman and Aditiawarman, Umar (2012) Examining information disclosure behavior on social network sites using protection motivation theory, trust and risk. Journal of Internet Social Networking & Virtual Communities. pp. 1-11. ISSN 2166-0794 http://www.ibimapublishing.com/journals/JISNVC/jisnvc.html |
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Q Science (General) Salleh , Norsaremah Hussein, Ramlah Mohamed, Norshidah Abdul Karim, Nor Shahriza Ahlan, Abdul Rahman Aditiawarman, Umar Examining information disclosure behavior on social network sites using protection motivation theory, trust and risk |
description |
This paper reports on an empirical study that investigates the information disclosure behavior on Social Network Sites (SNS) focusing on undergraduate University students as our
population. Although much have been reported on the issue of information privacy or privacy leakage on SNS, very few have employed the Protection Motivation Theory (PMT) as a
framework to understand SNS user’s behavior related to information disclosure. In this study, the PMT incorporated with trust and risk factor, has revealed that trust on SNS and perceived benefits influenced information disclosure behaviour. Our findings showed that all PMT constructs are significantly related to privacy concern. However, privacy concern and perceived risk were found not related to information disclosure behaviour. Using self-administered
questionnaire, 486 undergraduate students from five different universities in Malaysia were involved in this study. |
format |
Article |
author |
Salleh , Norsaremah Hussein, Ramlah Mohamed, Norshidah Abdul Karim, Nor Shahriza Ahlan, Abdul Rahman Aditiawarman, Umar |
author_facet |
Salleh , Norsaremah Hussein, Ramlah Mohamed, Norshidah Abdul Karim, Nor Shahriza Ahlan, Abdul Rahman Aditiawarman, Umar |
author_sort |
Salleh , Norsaremah |
title |
Examining information disclosure behavior on social network sites using protection motivation theory, trust and risk |
title_short |
Examining information disclosure behavior on social network sites using protection motivation theory, trust and risk |
title_full |
Examining information disclosure behavior on social network sites using protection motivation theory, trust and risk |
title_fullStr |
Examining information disclosure behavior on social network sites using protection motivation theory, trust and risk |
title_full_unstemmed |
Examining information disclosure behavior on social network sites using protection motivation theory, trust and risk |
title_sort |
examining information disclosure behavior on social network sites using protection motivation theory, trust and risk |
publisher |
IBIMA Publishing |
publishDate |
2012 |
url |
http://irep.iium.edu.my/27524/ http://irep.iium.edu.my/27524/ http://irep.iium.edu.my/27524/1/2012_Examining_Info_Disclosure_behavior_on_SNS_%28IBIMA_journal%29.pdf |
first_indexed |
2023-09-18T20:40:53Z |
last_indexed |
2023-09-18T20:40:53Z |
_version_ |
1777409356669648896 |