Examining information disclosure behavior on social network sites using protection motivation theory, trust and risk

This paper reports on an empirical study that investigates the information disclosure behavior on Social Network Sites (SNS) focusing on undergraduate University students as our population. Although much have been reported on the issue of information privacy or privacy leakage on SNS, very few have...

Full description

Bibliographic Details
Main Authors: Salleh , Norsaremah, Hussein, Ramlah, Mohamed, Norshidah, Abdul Karim, Nor Shahriza, Ahlan, Abdul Rahman, Aditiawarman, Umar
Format: Article
Language:English
Published: IBIMA Publishing 2012
Subjects:
Online Access:http://irep.iium.edu.my/27524/
http://irep.iium.edu.my/27524/
http://irep.iium.edu.my/27524/1/2012_Examining_Info_Disclosure_behavior_on_SNS_%28IBIMA_journal%29.pdf
id iium-27524
recordtype eprints
spelling iium-275242017-06-19T00:30:38Z http://irep.iium.edu.my/27524/ Examining information disclosure behavior on social network sites using protection motivation theory, trust and risk Salleh , Norsaremah Hussein, Ramlah Mohamed, Norshidah Abdul Karim, Nor Shahriza Ahlan, Abdul Rahman Aditiawarman, Umar Q Science (General) This paper reports on an empirical study that investigates the information disclosure behavior on Social Network Sites (SNS) focusing on undergraduate University students as our population. Although much have been reported on the issue of information privacy or privacy leakage on SNS, very few have employed the Protection Motivation Theory (PMT) as a framework to understand SNS user’s behavior related to information disclosure. In this study, the PMT incorporated with trust and risk factor, has revealed that trust on SNS and perceived benefits influenced information disclosure behaviour. Our findings showed that all PMT constructs are significantly related to privacy concern. However, privacy concern and perceived risk were found not related to information disclosure behaviour. Using self-administered questionnaire, 486 undergraduate students from five different universities in Malaysia were involved in this study. IBIMA Publishing 2012 Article PeerReviewed application/pdf en http://irep.iium.edu.my/27524/1/2012_Examining_Info_Disclosure_behavior_on_SNS_%28IBIMA_journal%29.pdf Salleh , Norsaremah and Hussein, Ramlah and Mohamed, Norshidah and Abdul Karim, Nor Shahriza and Ahlan, Abdul Rahman and Aditiawarman, Umar (2012) Examining information disclosure behavior on social network sites using protection motivation theory, trust and risk. Journal of Internet Social Networking & Virtual Communities. pp. 1-11. ISSN 2166-0794 http://www.ibimapublishing.com/journals/JISNVC/jisnvc.html
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic Q Science (General)
spellingShingle Q Science (General)
Salleh , Norsaremah
Hussein, Ramlah
Mohamed, Norshidah
Abdul Karim, Nor Shahriza
Ahlan, Abdul Rahman
Aditiawarman, Umar
Examining information disclosure behavior on social network sites using protection motivation theory, trust and risk
description This paper reports on an empirical study that investigates the information disclosure behavior on Social Network Sites (SNS) focusing on undergraduate University students as our population. Although much have been reported on the issue of information privacy or privacy leakage on SNS, very few have employed the Protection Motivation Theory (PMT) as a framework to understand SNS user’s behavior related to information disclosure. In this study, the PMT incorporated with trust and risk factor, has revealed that trust on SNS and perceived benefits influenced information disclosure behaviour. Our findings showed that all PMT constructs are significantly related to privacy concern. However, privacy concern and perceived risk were found not related to information disclosure behaviour. Using self-administered questionnaire, 486 undergraduate students from five different universities in Malaysia were involved in this study.
format Article
author Salleh , Norsaremah
Hussein, Ramlah
Mohamed, Norshidah
Abdul Karim, Nor Shahriza
Ahlan, Abdul Rahman
Aditiawarman, Umar
author_facet Salleh , Norsaremah
Hussein, Ramlah
Mohamed, Norshidah
Abdul Karim, Nor Shahriza
Ahlan, Abdul Rahman
Aditiawarman, Umar
author_sort Salleh , Norsaremah
title Examining information disclosure behavior on social network sites using protection motivation theory, trust and risk
title_short Examining information disclosure behavior on social network sites using protection motivation theory, trust and risk
title_full Examining information disclosure behavior on social network sites using protection motivation theory, trust and risk
title_fullStr Examining information disclosure behavior on social network sites using protection motivation theory, trust and risk
title_full_unstemmed Examining information disclosure behavior on social network sites using protection motivation theory, trust and risk
title_sort examining information disclosure behavior on social network sites using protection motivation theory, trust and risk
publisher IBIMA Publishing
publishDate 2012
url http://irep.iium.edu.my/27524/
http://irep.iium.edu.my/27524/
http://irep.iium.edu.my/27524/1/2012_Examining_Info_Disclosure_behavior_on_SNS_%28IBIMA_journal%29.pdf
first_indexed 2023-09-18T20:40:53Z
last_indexed 2023-09-18T20:40:53Z
_version_ 1777409356669648896