An empirical investigation on internet privacy on social network sites among Malaysian youths

An empirical investigation on internet privacy on social network sites among Malaysian youths

People have been using Social Network Sites (SNS) to communicate and make friends online. Although SNS offer many benefits to users, information privacy seems to be overlooked. Based on the Protection Motivation Theory, this study investigated the factors that might influence youths to disclose i...

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Main Authors: Salleh, Norsaremah, Hussein, Ramlah, Mohamed, Norshidah
Format: Article
Language:English
Published: IGI Global 2012
Subjects:
Q Science (General)
Online Access:http://irep.iium.edu.my/27528/
http://irep.iium.edu.my/27528/
http://irep.iium.edu.my/27528/1/Salleh_et_al_JITR_PDF_Final_Published.pdf
id iium-27528
recordtype eprints
spelling iium-275282013-02-19T02:59:43Z http://irep.iium.edu.my/27528/ An empirical investigation on internet privacy on social network sites among Malaysian youths Salleh, Norsaremah Hussein, Ramlah Mohamed, Norshidah Q Science (General) People have been using Social Network Sites (SNS) to communicate and make friends online. Although SNS offer many benefits to users, information privacy seems to be overlooked. Based on the Protection Motivation Theory, this study investigated the factors that might influence youths to disclose information about themselves on the SNS. Four factors were investigated to determine whether there are significant relationships between them and information disclosure. The factors were perceived vulnerability, perceived severity, perceived benefits and selfefficacy. A self-administered questionnaire was developed to capture useful information pertaining to the subject matter. Using university students as sample, five hundred questionnaires were distributed and four hundred and eighty six were collected for further analysis. The results revealed that perceived vulnerability, perceived benefits and self-efficacy were significantly related to information disclosure, while perceived severity was not significantly related. IGI Global 2012-09 Article PeerReviewed application/pdf en http://irep.iium.edu.my/27528/1/Salleh_et_al_JITR_PDF_Final_Published.pdf Salleh, Norsaremah and Hussein, Ramlah and Mohamed, Norshidah (2012) An empirical investigation on internet privacy on social network sites among Malaysian youths. Journal of Information Technology Research, 5 (3). pp. 85-97. ISSN 1938-7865 (O), 1938-7857 (P) 10.4018/jitr.2012070105
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic Q Science (General)
spellingShingle Q Science (General)
Salleh, Norsaremah
Hussein, Ramlah
Mohamed, Norshidah
An empirical investigation on internet privacy on social network sites among Malaysian youths
description People have been using Social Network Sites (SNS) to communicate and make friends online. Although SNS offer many benefits to users, information privacy seems to be overlooked. Based on the Protection Motivation Theory, this study investigated the factors that might influence youths to disclose information about themselves on the SNS. Four factors were investigated to determine whether there are significant relationships between them and information disclosure. The factors were perceived vulnerability, perceived severity, perceived benefits and selfefficacy. A self-administered questionnaire was developed to capture useful information pertaining to the subject matter. Using university students as sample, five hundred questionnaires were distributed and four hundred and eighty six were collected for further analysis. The results revealed that perceived vulnerability, perceived benefits and self-efficacy were significantly related to information disclosure, while perceived severity was not significantly related.
format Article
author Salleh, Norsaremah
Hussein, Ramlah
Mohamed, Norshidah
author_facet Salleh, Norsaremah
Hussein, Ramlah
Mohamed, Norshidah
author_sort Salleh, Norsaremah
title An empirical investigation on internet privacy on social network sites among Malaysian youths
title_short An empirical investigation on internet privacy on social network sites among Malaysian youths
title_full An empirical investigation on internet privacy on social network sites among Malaysian youths
title_fullStr An empirical investigation on internet privacy on social network sites among Malaysian youths
title_full_unstemmed An empirical investigation on internet privacy on social network sites among Malaysian youths
title_sort empirical investigation on internet privacy on social network sites among malaysian youths
publisher IGI Global
publishDate 2012
url http://irep.iium.edu.my/27528/
http://irep.iium.edu.my/27528/
http://irep.iium.edu.my/27528/1/Salleh_et_al_JITR_PDF_Final_Published.pdf
first_indexed 2023-09-18T20:40:53Z
last_indexed 2023-09-18T20:40:53Z
_version_ 1777409356814352384

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