Privacy concern on social network sites: the role of protection motivation, trust and risk

For someone to be acknowledged in Social Network Sites (SNS), he/she needs to reveal his/her identity. How far personal information SNS users want to disclose is determined by their assessment of threat and ability to control the information. By adopting protection motivation theory (PMT) as a fra...

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Main Authors:	Salleh, Norsaremah, Hussein, Ramlah, Mohamed, Norshidah, Abdul Karim, Nor Shahriza, Ahlan, Abdul Rahman, Aditiawarman, Umar
Format:	Conference or Workshop Item
Language:	English
Published:	2012
Subjects:	Q Science (General)
Online Access:	http://irep.iium.edu.my/27535/ http://irep.iium.edu.my/27535/ http://irep.iium.edu.my/27535/1/Salleh_et_al_%282012%29_IBIMA.pdf

id	iium-27535
recordtype	eprints
spelling	iium-275352015-05-26T07:18:27Z http://irep.iium.edu.my/27535/ Privacy concern on social network sites: the role of protection motivation, trust and risk Salleh, Norsaremah Hussein, Ramlah Mohamed, Norshidah Abdul Karim, Nor Shahriza Ahlan, Abdul Rahman Aditiawarman, Umar Q Science (General) For someone to be acknowledged in Social Network Sites (SNS), he/she needs to reveal his/her identity. How far personal information SNS users want to disclose is determined by their assessment of threat and ability to control the information. By adopting protection motivation theory (PMT) as a framework, incorporated with trust and risk factor, this study revealed trust on SNS and perceived benefits influenced information disclosure behaviour. Surprisingly, privacy concern and perceived risk were found not to be related to information disclosure behaviour. Using self-administered questionnaire, 486 undergraduate students from five different universities in Malaysia were involved in this study. 2012-05-09 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/27535/1/Salleh_et_al_%282012%29_IBIMA.pdf Salleh, Norsaremah and Hussein, Ramlah and Mohamed, Norshidah and Abdul Karim, Nor Shahriza and Ahlan, Abdul Rahman and Aditiawarman, Umar (2012) Privacy concern on social network sites: the role of protection motivation, trust and risk. In: 18th IBIMA Conference, 9-10 May 2012, Istanbul, Turkey . http://www.ibima.org/TR2012/index.html
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	Q Science (General)
spellingShingle	Q Science (General) Salleh, Norsaremah Hussein, Ramlah Mohamed, Norshidah Abdul Karim, Nor Shahriza Ahlan, Abdul Rahman Aditiawarman, Umar Privacy concern on social network sites: the role of protection motivation, trust and risk
description	For someone to be acknowledged in Social Network Sites (SNS), he/she needs to reveal his/her identity. How far personal information SNS users want to disclose is determined by their assessment of threat and ability to control the information. By adopting protection motivation theory (PMT) as a framework, incorporated with trust and risk factor, this study revealed trust on SNS and perceived benefits influenced information disclosure behaviour. Surprisingly, privacy concern and perceived risk were found not to be related to information disclosure behaviour. Using self-administered questionnaire, 486 undergraduate students from five different universities in Malaysia were involved in this study.
format	Conference or Workshop Item
author	Salleh, Norsaremah Hussein, Ramlah Mohamed, Norshidah Abdul Karim, Nor Shahriza Ahlan, Abdul Rahman Aditiawarman, Umar
author_facet	Salleh, Norsaremah Hussein, Ramlah Mohamed, Norshidah Abdul Karim, Nor Shahriza Ahlan, Abdul Rahman Aditiawarman, Umar
author_sort	Salleh, Norsaremah
title	Privacy concern on social network sites: the role of protection motivation, trust and risk
title_short	Privacy concern on social network sites: the role of protection motivation, trust and risk
title_full	Privacy concern on social network sites: the role of protection motivation, trust and risk
title_fullStr	Privacy concern on social network sites: the role of protection motivation, trust and risk
title_full_unstemmed	Privacy concern on social network sites: the role of protection motivation, trust and risk
title_sort	privacy concern on social network sites: the role of protection motivation, trust and risk
publishDate	2012
url	http://irep.iium.edu.my/27535/ http://irep.iium.edu.my/27535/ http://irep.iium.edu.my/27535/1/Salleh_et_al_%282012%29_IBIMA.pdf
first_indexed	2023-09-18T20:40:53Z
last_indexed	2023-09-18T20:40:53Z
_version_	1777409357393166336

Privacy concern on social network sites: the role of protection motivation, trust and risk

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