Application of quality function deployment in redesigning website: a case study on TV3

Internet technology has been used by most of the organizations in the world today. One of the primary vehicles of information gathering and dissemination in today’s world is organizational website. This research evaluates the performance of the present TV3 (a popular private television station in Ma...

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Main Authors:	Islam, Rafikul, Ahmed, Mohiuddin, Alias, Masliza
Format:	Article
Language:	English
Published:	Inderscience Enterprises Ltd. 2007
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/27705/ http://irep.iium.edu.my/27705/ http://irep.iium.edu.my/27705/1/QFD_for_website_design_2007.pdf

id	iium-27705
recordtype	eprints
spelling	iium-277052017-06-15T02:35:52Z http://irep.iium.edu.my/27705/ Application of quality function deployment in redesigning website: a case study on TV3 Islam, Rafikul Ahmed, Mohiuddin Alias, Masliza HF5001 Business. Business Administration Internet technology has been used by most of the organizations in the world today. One of the primary vehicles of information gathering and dissemination in today’s world is organizational website. This research evaluates the performance of the present TV3 (a popular private television station in Malaysia) website. By means of an on-line survey and a few focus group discussions, it also identifies the website viewer requirements and their corresponding importance level. Subsequently, the technical requirements are identified that can fulfill the viewer requirements. A House of Quality (HOQ) is built to find the relationship between the viewer and technical requirements. The Quality Function Deployment (QFD) exercise provides the prioritized technical requirements, which is expected to guide the TV3 website development and maintenance team in its future website redesigning project. The findings of the research are also expected to provide some insight in other organizations in similar need. Inderscience Enterprises Ltd. 2007 Article PeerReviewed application/pdf en http://irep.iium.edu.my/27705/1/QFD_for_website_design_2007.pdf Islam, Rafikul and Ahmed, Mohiuddin and Alias, Masliza (2007) Application of quality function deployment in redesigning website: a case study on TV3. International Journal of Business Information Systems, 2 (2). pp. 195-216. ISSN 1746-0972 E-ISSN 1746-0980 http://inderscience.metapress.com/content/fw2e9ecy9kqrnflj/
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Islam, Rafikul Ahmed, Mohiuddin Alias, Masliza Application of quality function deployment in redesigning website: a case study on TV3
description	Internet technology has been used by most of the organizations in the world today. One of the primary vehicles of information gathering and dissemination in today’s world is organizational website. This research evaluates the performance of the present TV3 (a popular private television station in Malaysia) website. By means of an on-line survey and a few focus group discussions, it also identifies the website viewer requirements and their corresponding importance level. Subsequently, the technical requirements are identified that can fulfill the viewer requirements. A House of Quality (HOQ) is built to find the relationship between the viewer and technical requirements. The Quality Function Deployment (QFD) exercise provides the prioritized technical requirements, which is expected to guide the TV3 website development and maintenance team in its future website redesigning project. The findings of the research are also expected to provide some insight in other organizations in similar need.
format	Article
author	Islam, Rafikul Ahmed, Mohiuddin Alias, Masliza
author_facet	Islam, Rafikul Ahmed, Mohiuddin Alias, Masliza
author_sort	Islam, Rafikul
title	Application of quality function deployment in redesigning website: a case study on TV3
title_short	Application of quality function deployment in redesigning website: a case study on TV3
title_full	Application of quality function deployment in redesigning website: a case study on TV3
title_fullStr	Application of quality function deployment in redesigning website: a case study on TV3
title_full_unstemmed	Application of quality function deployment in redesigning website: a case study on TV3
title_sort	application of quality function deployment in redesigning website: a case study on tv3
publisher	Inderscience Enterprises Ltd.
publishDate	2007
url	http://irep.iium.edu.my/27705/ http://irep.iium.edu.my/27705/ http://irep.iium.edu.my/27705/1/QFD_for_website_design_2007.pdf
first_indexed	2023-09-18T20:41:04Z
last_indexed	2023-09-18T20:41:04Z
_version_	1777409368303599616

Application of quality function deployment in redesigning website: a case study on TV3

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