Operations strategies of a selected Fair Price Shop Awards 2004-2005 winners

The term fair price is commonly used in retail business. To encourage retail business outlets to keep fair prices for their products, Malaysian Government has instituted Fair Price Shop Awards since 2003. More than 100 retail outlets win this award every year in 14 categories. The present paper atte...

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Main Authors: Islam, Rafikul, Salleh, Zasali
Format: Article
Language:English
Published: Kulliyyah of Economics and Management Sciences, IIUM 2008
Subjects:
Online Access:http://irep.iium.edu.my/27739/
http://irep.iium.edu.my/27739/1/Fair_price_awards.pdf
id iium-27739
recordtype eprints
spelling iium-277392013-03-25T04:40:26Z http://irep.iium.edu.my/27739/ Operations strategies of a selected Fair Price Shop Awards 2004-2005 winners Islam, Rafikul Salleh, Zasali HF5001 Business. Business Administration The term fair price is commonly used in retail business. To encourage retail business outlets to keep fair prices for their products, Malaysian Government has instituted Fair Price Shop Awards since 2003. More than 100 retail outlets win this award every year in 14 categories. The present paper attempts to identify the most common strategies that have been used by a selected winning companies in 2004-2005 to sell their products at fair price, which help them in maintaining profit, staying competitive in the marketplace, and attaining customer satisfaction. For data collection, we conducted face to face interviews with the operations managers of these companies. It is expected that the findings will provide guidelines to similar companies to stay competitive in the marketplace. Kulliyyah of Economics and Management Sciences, IIUM 2008 Article PeerReviewed application/pdf en http://irep.iium.edu.my/27739/1/Fair_price_awards.pdf Islam, Rafikul and Salleh, Zasali (2008) Operations strategies of a selected Fair Price Shop Awards 2004-2005 winners. KENMS Working Paper Series (3). pp. 1-9. ISSN 1675-5871
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic HF5001 Business. Business Administration
spellingShingle HF5001 Business. Business Administration
Islam, Rafikul
Salleh, Zasali
Operations strategies of a selected Fair Price Shop Awards 2004-2005 winners
description The term fair price is commonly used in retail business. To encourage retail business outlets to keep fair prices for their products, Malaysian Government has instituted Fair Price Shop Awards since 2003. More than 100 retail outlets win this award every year in 14 categories. The present paper attempts to identify the most common strategies that have been used by a selected winning companies in 2004-2005 to sell their products at fair price, which help them in maintaining profit, staying competitive in the marketplace, and attaining customer satisfaction. For data collection, we conducted face to face interviews with the operations managers of these companies. It is expected that the findings will provide guidelines to similar companies to stay competitive in the marketplace.
format Article
author Islam, Rafikul
Salleh, Zasali
author_facet Islam, Rafikul
Salleh, Zasali
author_sort Islam, Rafikul
title Operations strategies of a selected Fair Price Shop Awards 2004-2005 winners
title_short Operations strategies of a selected Fair Price Shop Awards 2004-2005 winners
title_full Operations strategies of a selected Fair Price Shop Awards 2004-2005 winners
title_fullStr Operations strategies of a selected Fair Price Shop Awards 2004-2005 winners
title_full_unstemmed Operations strategies of a selected Fair Price Shop Awards 2004-2005 winners
title_sort operations strategies of a selected fair price shop awards 2004-2005 winners
publisher Kulliyyah of Economics and Management Sciences, IIUM
publishDate 2008
url http://irep.iium.edu.my/27739/
http://irep.iium.edu.my/27739/1/Fair_price_awards.pdf
first_indexed 2023-09-18T20:41:07Z
last_indexed 2023-09-18T20:41:07Z
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