Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia

This study attempted to gain knowledge about consumers’ intention to purchase organic food products and their demographic characteristics. Data were collected in supermarkets within 3 different areas in Klang Valley, Malaysia using mall-intercept approach. A total of 177 respondents were generated....

Full description

Bibliographic Details
Main Authors:	Ahmad, Siti Nor Bayaah, Juhdi, Nurita
Format:	Article
Language:	English
Published:	Canadian Center of Science and Education 2010
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/2882/ http://irep.iium.edu.my/2882/ http://irep.iium.edu.my/2882/1/ONLINE_VERSION_ORGANIC_IJBM.pdf

id	iium-2882
recordtype	eprints
spelling	iium-28822011-10-06T06:44:36Z http://irep.iium.edu.my/2882/ Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia Ahmad, Siti Nor Bayaah Juhdi, Nurita HF5410 Marketing. Distribution of products This study attempted to gain knowledge about consumers’ intention to purchase organic food products and their demographic characteristics. Data were collected in supermarkets within 3 different areas in Klang Valley, Malaysia using mall-intercept approach. A total of 177 respondents were generated. The data obtained from the survey were analyzed using chi-square test, ANOVA, correlation analysis and multiple linear regression tests. Result indicated that the intention to purchase organic products were heavily influenced by the perception on organic product worth of purchase and the belief on the safety and health aspect of the product. Respondents were divided into organic buyers and non-buyers categories. Among the organic buyers majority consumers believed organic food to be healthier, tastier and better for environment compared to conventional food. Canadian Center of Science and Education 2010-02 Article PeerReviewed application/pdf en http://irep.iium.edu.my/2882/1/ONLINE_VERSION_ORGANIC_IJBM.pdf Ahmad, Siti Nor Bayaah and Juhdi, Nurita (2010) Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia. International Journal of Business and Management, 5 (2). pp. 105-118. ISSN 1833 - 8119 http://www.ccsenet.org/journal/index.php/ijbm/article/view/3857
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5410 Marketing. Distribution of products
spellingShingle	HF5410 Marketing. Distribution of products Ahmad, Siti Nor Bayaah Juhdi, Nurita Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia
description	This study attempted to gain knowledge about consumers’ intention to purchase organic food products and their demographic characteristics. Data were collected in supermarkets within 3 different areas in Klang Valley, Malaysia using mall-intercept approach. A total of 177 respondents were generated. The data obtained from the survey were analyzed using chi-square test, ANOVA, correlation analysis and multiple linear regression tests. Result indicated that the intention to purchase organic products were heavily influenced by the perception on organic product worth of purchase and the belief on the safety and health aspect of the product. Respondents were divided into organic buyers and non-buyers categories. Among the organic buyers majority consumers believed organic food to be healthier, tastier and better for environment compared to conventional food.
format	Article
author	Ahmad, Siti Nor Bayaah Juhdi, Nurita
author_facet	Ahmad, Siti Nor Bayaah Juhdi, Nurita
author_sort	Ahmad, Siti Nor Bayaah
title	Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia
title_short	Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia
title_full	Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia
title_fullStr	Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia
title_full_unstemmed	Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia
title_sort	organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in klang valley, malaysia
publisher	Canadian Center of Science and Education
publishDate	2010
url	http://irep.iium.edu.my/2882/ http://irep.iium.edu.my/2882/ http://irep.iium.edu.my/2882/1/ONLINE_VERSION_ORGANIC_IJBM.pdf
first_indexed	2023-09-18T20:10:33Z
last_indexed	2023-09-18T20:10:33Z
_version_	1777407448930320384

Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia

Similar Items