Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia
This study attempted to gain knowledge about consumers’ intention to purchase organic food products and their demographic characteristics. Data were collected in supermarkets within 3 different areas in Klang Valley, Malaysia using mall-intercept approach. A total of 177 respondents were generated....
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| Format: | Article |
| Language: | English |
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Canadian Center of Science and Education
2010
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| Online Access: | http://irep.iium.edu.my/2882/ http://irep.iium.edu.my/2882/ http://irep.iium.edu.my/2882/1/ONLINE_VERSION_ORGANIC_IJBM.pdf |