Factors influence switching behavior of Islamic bank customers in Malaysia
An Islamic bank is now not only facing competition from its peer Islamic banks but also from conventional banks, which offer Islamic banking products through their Islamic subsidiary. When the competition becomes tougher, customers are given more options to choose their banks and switch from their c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IIUM Institute of Islamic Banking and Finance
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/30084/ http://irep.iium.edu.my/30084/ http://irep.iium.edu.my/30084/1/JIF-Vol-2-No-1_page_12-19.pdf |