Consumers’ perception in possessing trendy mobile phones

This research is conducted to assess the relationship between the behaviour in, and the reasons for possessing trendy mobile phones among university’s consumers. Using stratified random sampling, a total of 69 participants was selected from both staff (academic and non academic) and students (local...

Full description

Bibliographic Details
Main Authors:	Mansor, Farida Pasha, Ali Amran, Ila Norsalida, Abu Bakar, Mohamad Azhari, Abd Hamid, Mohd Syakir, Mohd. Mahudin, Nor Diana
Format:	Conference or Workshop Item
Language:	English English English
Published:	2007
Subjects:	BF511 Affection. Feeling. Emotion BF636 Applied psychology
Online Access:	http://irep.iium.edu.my/30108/ http://irep.iium.edu.my/30108/1/Mansor_et_al_2007_CONSUMERS%E2%80%99_PERCEPTION_IN_POSSESSING_TRENDY_MOBILE_PHONES.pdf http://irep.iium.edu.my/30108/4/Mansor_et_al_2007_Mobile_Brochure.pdf http://irep.iium.edu.my/30108/5/Mansor_et_al_2007_Mobile_Panel.pdf

id	iium-30108
recordtype	eprints
spelling	iium-301082013-09-26T08:11:36Z http://irep.iium.edu.my/30108/ Consumers’ perception in possessing trendy mobile phones Mansor, Farida Pasha Ali Amran, Ila Norsalida Abu Bakar, Mohamad Azhari Abd Hamid, Mohd Syakir Mohd. Mahudin, Nor Diana BF511 Affection. Feeling. Emotion BF636 Applied psychology This research is conducted to assess the relationship between the behaviour in, and the reasons for possessing trendy mobile phones among university’s consumers. Using stratified random sampling, a total of 69 participants was selected from both staff (academic and non academic) and students (local and international). A self-administered questionnaire with Cronbach’s alpha of 0.87 was used for data collection. The findings supported the hypothesis that university’s consumers are highly interested in possessing trendy mobile phones due to self-satisfaction, social acceptance, and prestige. Further analyses however failed to obtain any significant differences between perceptions of university staff with that of students’ in terms of their perception in possessing trendy mobile phones. The implications of this study on designs and preferred choices of consumers are discussed. 2007 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/30108/1/Mansor_et_al_2007_CONSUMERS%E2%80%99_PERCEPTION_IN_POSSESSING_TRENDY_MOBILE_PHONES.pdf application/pdf en http://irep.iium.edu.my/30108/4/Mansor_et_al_2007_Mobile_Brochure.pdf application/pdf en http://irep.iium.edu.my/30108/5/Mansor_et_al_2007_Mobile_Panel.pdf Mansor, Farida Pasha and Ali Amran, Ila Norsalida and Abu Bakar, Mohamad Azhari and Abd Hamid, Mohd Syakir and Mohd. Mahudin, Nor Diana (2007) Consumers’ perception in possessing trendy mobile phones. In: 1st Asia Pasific Regional Mobile Learning and Edutainment Conference 2007, 7-9 August 2007, Kuala Lumpur, Malaysia.
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English English
topic	BF511 Affection. Feeling. Emotion BF636 Applied psychology
spellingShingle	BF511 Affection. Feeling. Emotion BF636 Applied psychology Mansor, Farida Pasha Ali Amran, Ila Norsalida Abu Bakar, Mohamad Azhari Abd Hamid, Mohd Syakir Mohd. Mahudin, Nor Diana Consumers’ perception in possessing trendy mobile phones
description	This research is conducted to assess the relationship between the behaviour in, and the reasons for possessing trendy mobile phones among university’s consumers. Using stratified random sampling, a total of 69 participants was selected from both staff (academic and non academic) and students (local and international). A self-administered questionnaire with Cronbach’s alpha of 0.87 was used for data collection. The findings supported the hypothesis that university’s consumers are highly interested in possessing trendy mobile phones due to self-satisfaction, social acceptance, and prestige. Further analyses however failed to obtain any significant differences between perceptions of university staff with that of students’ in terms of their perception in possessing trendy mobile phones. The implications of this study on designs and preferred choices of consumers are discussed.
format	Conference or Workshop Item
author	Mansor, Farida Pasha Ali Amran, Ila Norsalida Abu Bakar, Mohamad Azhari Abd Hamid, Mohd Syakir Mohd. Mahudin, Nor Diana
author_facet	Mansor, Farida Pasha Ali Amran, Ila Norsalida Abu Bakar, Mohamad Azhari Abd Hamid, Mohd Syakir Mohd. Mahudin, Nor Diana
author_sort	Mansor, Farida Pasha
title	Consumers’ perception in possessing trendy mobile phones
title_short	Consumers’ perception in possessing trendy mobile phones
title_full	Consumers’ perception in possessing trendy mobile phones
title_fullStr	Consumers’ perception in possessing trendy mobile phones
title_full_unstemmed	Consumers’ perception in possessing trendy mobile phones
title_sort	consumers’ perception in possessing trendy mobile phones
publishDate	2007
url	http://irep.iium.edu.my/30108/ http://irep.iium.edu.my/30108/1/Mansor_et_al_2007_CONSUMERS%E2%80%99_PERCEPTION_IN_POSSESSING_TRENDY_MOBILE_PHONES.pdf http://irep.iium.edu.my/30108/4/Mansor_et_al_2007_Mobile_Brochure.pdf http://irep.iium.edu.my/30108/5/Mansor_et_al_2007_Mobile_Panel.pdf
first_indexed	2023-09-18T20:44:12Z
last_indexed	2023-09-18T20:44:12Z
_version_	1777409565507190784

Consumers’ perception in possessing trendy mobile phones

Similar Items