Consumers’ perception in possessing trendy mobile phones

This research is conducted to assess the relationship between the behaviour in, and the reasons for possessing trendy mobile phones among university’s consumers. Using stratified random sampling, a total of 69 participants was selected from both staff (academic and non academic) and students (local...

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Bibliographic Details
Main Authors: Mansor, Farida Pasha, Ali Amran, Ila Norsalida, Abu Bakar, Mohamad Azhari, Abd Hamid, Mohd Syakir, Mohd. Mahudin, Nor Diana
Format: Conference or Workshop Item
Language:English
English
English
Published: 2007
Subjects:
Online Access:http://irep.iium.edu.my/30108/
http://irep.iium.edu.my/30108/1/Mansor_et_al_2007_CONSUMERS%E2%80%99_PERCEPTION_IN_POSSESSING_TRENDY_MOBILE_PHONES.pdf
http://irep.iium.edu.my/30108/4/Mansor_et_al_2007_Mobile_Brochure.pdf
http://irep.iium.edu.my/30108/5/Mansor_et_al_2007_Mobile_Panel.pdf

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