Status consumption among Malaysian consumers

Status consumption among Malaysian consumers

Status consumption describes individual differences in how much consumers purchase to attain social status. We investigated the relationships of status consumption with the constructs of materialism and attention-to-social-comparison-information in order to replicate the relationship of status consu...

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Bibliographic Details
Main Authors: Heaney, Joo-Gim, Goldsmith, Ronald E, Wan Jusoh, Wan Jamaliah
Format: Article
Language:English
Published: The Haworth Press, Inc. 2005
Subjects:
HF5410 Marketing. Distribution of products
Online Access:http://irep.iium.edu.my/3110/
http://irep.iium.edu.my/3110/
http://irep.iium.edu.my/3110/
http://irep.iium.edu.my/3110/1/Heaney_et_al._%282005%29_status_consumption.pdf
id iium-3110
recordtype eprints
spelling iium-31102015-01-07T06:40:29Z http://irep.iium.edu.my/3110/ Status consumption among Malaysian consumers Heaney, Joo-Gim Goldsmith, Ronald E Wan Jusoh, Wan Jamaliah HF5410 Marketing. Distribution of products Status consumption describes individual differences in how much consumers purchase to attain social status. We investigated the relationships of status consumption with the constructs of materialism and attention-to-social-comparison-information in order to replicate the relationship of status consumption with the former and to extend its relationship to the latter. Multi-item self-report scales measured each construct. A survey of 239 Malaysian students provided the data. As hypothesized, status consumption was positively associated with both constructs, supporting its nomological validity and suggesting that promotional appeals to status seeking consumers might be more effective if they emphasize social comparisons. The Haworth Press, Inc. 2005 Article PeerReviewed application/pdf en http://irep.iium.edu.my/3110/1/Heaney_et_al._%282005%29_status_consumption.pdf Heaney, Joo-Gim and Goldsmith, Ronald E and Wan Jusoh, Wan Jamaliah (2005) Status consumption among Malaysian consumers. Journal of International Consumer Marketing, 17 (4). pp. 83-98. ISSN 0896-1530 http://www.tandfonline.com/toc/wicm20/current#.VKzV1PmSxqV 10.1300/J046v17n04_05
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic HF5410 Marketing. Distribution of products
spellingShingle HF5410 Marketing. Distribution of products
Heaney, Joo-Gim
Goldsmith, Ronald E
Wan Jusoh, Wan Jamaliah
Status consumption among Malaysian consumers
description Status consumption describes individual differences in how much consumers purchase to attain social status. We investigated the relationships of status consumption with the constructs of materialism and attention-to-social-comparison-information in order to replicate the relationship of status consumption with the former and to extend its relationship to the latter. Multi-item self-report scales measured each construct. A survey of 239 Malaysian students provided the data. As hypothesized, status consumption was positively associated with both constructs, supporting its nomological validity and suggesting that promotional appeals to status seeking consumers might be more effective if they emphasize social comparisons.
format Article
author Heaney, Joo-Gim
Goldsmith, Ronald E
Wan Jusoh, Wan Jamaliah
author_facet Heaney, Joo-Gim
Goldsmith, Ronald E
Wan Jusoh, Wan Jamaliah
author_sort Heaney, Joo-Gim
title Status consumption among Malaysian consumers
title_short Status consumption among Malaysian consumers
title_full Status consumption among Malaysian consumers
title_fullStr Status consumption among Malaysian consumers
title_full_unstemmed Status consumption among Malaysian consumers
title_sort status consumption among malaysian consumers
publisher The Haworth Press, Inc.
publishDate 2005
url http://irep.iium.edu.my/3110/
http://irep.iium.edu.my/3110/
http://irep.iium.edu.my/3110/
http://irep.iium.edu.my/3110/1/Heaney_et_al._%282005%29_status_consumption.pdf
first_indexed 2023-09-18T20:10:48Z
last_indexed 2023-09-18T20:10:48Z
_version_ 1777407464370601984

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