Status consumption among Malaysian consumers
Status consumption describes individual differences in how much consumers purchase to attain social status. We investigated the relationships of status consumption with the constructs of materialism and attention-to-social-comparison-information in order to replicate the relationship of status consu...
Main Authors: | Heaney, Joo-Gim, Goldsmith, Ronald E, Wan Jusoh, Wan Jamaliah |
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Format: | Article |
Language: | English |
Published: |
The Haworth Press, Inc.
2005
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Subjects: | |
Online Access: | http://irep.iium.edu.my/3110/ http://irep.iium.edu.my/3110/ http://irep.iium.edu.my/3110/ http://irep.iium.edu.my/3110/1/Heaney_et_al._%282005%29_status_consumption.pdf |
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