The acceptance of TV Islamic reality shows by the Malay community

Reality television has become increasingly popular since the past few years among viewers and television producers alike due to their own individual reasons. This study tries to understand the acceptance of the reality television, specifically, the genre of Islamic reality television shows among the...

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Main Authors:	A.Manaf, Aini Maznina, Wok, Saodah, Latif, Siti Sakinah
Format:	Conference or Workshop Item
Language:	English English
Published:	2012
Subjects:	H Social Sciences (General) P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/33230/ http://irep.iium.edu.my/33230/1/Uitm_Amic_full_paper_Final_FINAL_Draft_.pdf http://irep.iium.edu.my/33230/4/AMIC_2012_prog_book.pdf

id	iium-33230
recordtype	eprints
spelling	iium-332302014-03-08T23:07:03Z http://irep.iium.edu.my/33230/ The acceptance of TV Islamic reality shows by the Malay community A.Manaf, Aini Maznina Wok, Saodah Latif, Siti Sakinah H Social Sciences (General) P87 Communication. Mass media Reality television has become increasingly popular since the past few years among viewers and television producers alike due to their own individual reasons. This study tries to understand the acceptance of the reality television, specifically, the genre of Islamic reality television shows among the Malay community. This is a quantitative study, which uses the survey method with questionnaire as the research instrument. The research targets at Malays from the age of 13 years old and above, nationwide. The study will include the level of TV viewing habits among the Malay community, the knowledge about Islamic reality show, the perception and attitude towards these programs, the reasons for watching and the satisfaction gained from watching, as well as involvement and change on the heavy viewers. Currently, a pilot study has been conducted and the full-fledged study is expected to be carried out at the end of March 2012. Communication students from different levels of programme were initially used as the starting point for the data collection. They, in turn, were asked to find other Malays, within or outside the university, from both urban and rural areas. A total 500 questionnaires are being distributed. The reliability of the questionnaire has been tested and amendments have been done for the full-fledged questionnaire. The study incorporated the uses and gratifications theory (Blumler and Katz, 1974) to understand the motives and satisfaction derived from watching Islamic reality TV. The study also tries to test the cultivation theory (Gerbner, 1986) for the heavy viewers of the Islamic reality show on their perception, attitude and behavior. The data will be analyzed using SPSS WIN 16 for descriptive statistics and inferential statistics to answer the objectives of the study and to test its hypotheses. Preliminary findings suggest that the majority of respondents have viewed an Islamic reality show; with Imam Muda as the most popular TV Islamic reality show. They believe that the program genre is good and educational in nature. The main reason for watching it is the Islamic nature and the positive learning experience gained. The respondents also stated that watching TV Islamic reality show improved their Islamic knowledge and practices. Based on the findings, it is suggested that relevant authorities take appropriate strategies to ensure that TV Islamic reality show remains relevant, fun and up-to-date with current issues for the viewers to gain new knowledge and to reinforce that their existing knowledge and practices. 2012-07 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/33230/1/Uitm_Amic_full_paper_Final_FINAL_Draft_.pdf application/pdf en http://irep.iium.edu.my/33230/4/AMIC_2012_prog_book.pdf A.Manaf, Aini Maznina and Wok, Saodah and Latif, Siti Sakinah (2012) The acceptance of TV Islamic reality shows by the Malay community. In: 21st Annual Media Institute of Communication Conference (AMIC) Annual Conference, 10-14 July 2012, Shah Alam. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	H Social Sciences (General) P87 Communication. Mass media
spellingShingle	H Social Sciences (General) P87 Communication. Mass media A.Manaf, Aini Maznina Wok, Saodah Latif, Siti Sakinah The acceptance of TV Islamic reality shows by the Malay community
description	Reality television has become increasingly popular since the past few years among viewers and television producers alike due to their own individual reasons. This study tries to understand the acceptance of the reality television, specifically, the genre of Islamic reality television shows among the Malay community. This is a quantitative study, which uses the survey method with questionnaire as the research instrument. The research targets at Malays from the age of 13 years old and above, nationwide. The study will include the level of TV viewing habits among the Malay community, the knowledge about Islamic reality show, the perception and attitude towards these programs, the reasons for watching and the satisfaction gained from watching, as well as involvement and change on the heavy viewers. Currently, a pilot study has been conducted and the full-fledged study is expected to be carried out at the end of March 2012. Communication students from different levels of programme were initially used as the starting point for the data collection. They, in turn, were asked to find other Malays, within or outside the university, from both urban and rural areas. A total 500 questionnaires are being distributed. The reliability of the questionnaire has been tested and amendments have been done for the full-fledged questionnaire. The study incorporated the uses and gratifications theory (Blumler and Katz, 1974) to understand the motives and satisfaction derived from watching Islamic reality TV. The study also tries to test the cultivation theory (Gerbner, 1986) for the heavy viewers of the Islamic reality show on their perception, attitude and behavior. The data will be analyzed using SPSS WIN 16 for descriptive statistics and inferential statistics to answer the objectives of the study and to test its hypotheses. Preliminary findings suggest that the majority of respondents have viewed an Islamic reality show; with Imam Muda as the most popular TV Islamic reality show. They believe that the program genre is good and educational in nature. The main reason for watching it is the Islamic nature and the positive learning experience gained. The respondents also stated that watching TV Islamic reality show improved their Islamic knowledge and practices. Based on the findings, it is suggested that relevant authorities take appropriate strategies to ensure that TV Islamic reality show remains relevant, fun and up-to-date with current issues for the viewers to gain new knowledge and to reinforce that their existing knowledge and practices.
format	Conference or Workshop Item
author	A.Manaf, Aini Maznina Wok, Saodah Latif, Siti Sakinah
author_facet	A.Manaf, Aini Maznina Wok, Saodah Latif, Siti Sakinah
author_sort	A.Manaf, Aini Maznina
title	The acceptance of TV Islamic reality shows by the Malay community
title_short	The acceptance of TV Islamic reality shows by the Malay community
title_full	The acceptance of TV Islamic reality shows by the Malay community
title_fullStr	The acceptance of TV Islamic reality shows by the Malay community
title_full_unstemmed	The acceptance of TV Islamic reality shows by the Malay community
title_sort	acceptance of tv islamic reality shows by the malay community
publishDate	2012
url	http://irep.iium.edu.my/33230/ http://irep.iium.edu.my/33230/1/Uitm_Amic_full_paper_Final_FINAL_Draft_.pdf http://irep.iium.edu.my/33230/4/AMIC_2012_prog_book.pdf
first_indexed	2023-09-18T20:48:02Z
last_indexed	2023-09-18T20:48:02Z
_version_	1777409806735245312

The acceptance of TV Islamic reality shows by the Malay community

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