Islamic perspective on marketing mix

Islam is a religion that has economic and business systems that are well defined and have proven their efficacy and strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario th...

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Main Authors: Ishak, Mohd. Shuhaimi, Abdullah @ Chuah Hock Leng, Osman
Format: Article
Language:English
Published: The Social Sciences Research Society 2012
Subjects:
Online Access:http://irep.iium.edu.my/34063/
http://irep.iium.edu.my/34063/
http://irep.iium.edu.my/34063/1/Islamic_Perspective_on_marketing_mx.pdf
id iium-34063
recordtype eprints
spelling iium-340632014-01-10T01:04:09Z http://irep.iium.edu.my/34063/ Islamic perspective on marketing mix Ishak, Mohd. Shuhaimi Abdullah @ Chuah Hock Leng, Osman BP173.75 Islam and economics HF5410 Marketing. Distribution of products Islam is a religion that has economic and business systems that are well defined and have proven their efficacy and strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario that commercial transactions are part and parcel of human daily activities, Islam provides a framework that shapes the moral and ethical behaviour of all commercial endeavours. Islamic teachings cover all commercial transactions, whether international or local. In marketing practices, Islamic teachings embedded in the Quran and the traditions of the Prophet (saw) have a foundation that is based on equity and justice. With this in mind, the paper attempts to identify the salient characteristics of the Islamic perspective on the framework of marketing mix. The paper analyses the five Ps of marketing mix which are product, price, promotion, place and people from the perspective of Islam. The paper adopts the methodology of evaluating the prevailing practices of marketing mix from an Islamic perspective with the sole aim to highlight the efficacy and strength of an Islamic ethical framework. Finally, the paper illustrates that Islam provides a framework for the creating and sustaining of a strong ethical marketing culture. The Social Sciences Research Society 2012-04-27 Article PeerReviewed application/pdf en http://irep.iium.edu.my/34063/1/Islamic_Perspective_on_marketing_mx.pdf Ishak, Mohd. Shuhaimi and Abdullah @ Chuah Hock Leng, Osman (2012) Islamic perspective on marketing mix. International Journal of Business and Management Studies, 4 (2). pp. 121-131. ISSN 1309-8047 (Online) http://www.sobiad.org/ejournals/journal_IJBM/index.html
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic BP173.75 Islam and economics
HF5410 Marketing. Distribution of products
spellingShingle BP173.75 Islam and economics
HF5410 Marketing. Distribution of products
Ishak, Mohd. Shuhaimi
Abdullah @ Chuah Hock Leng, Osman
Islamic perspective on marketing mix
description Islam is a religion that has economic and business systems that are well defined and have proven their efficacy and strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario that commercial transactions are part and parcel of human daily activities, Islam provides a framework that shapes the moral and ethical behaviour of all commercial endeavours. Islamic teachings cover all commercial transactions, whether international or local. In marketing practices, Islamic teachings embedded in the Quran and the traditions of the Prophet (saw) have a foundation that is based on equity and justice. With this in mind, the paper attempts to identify the salient characteristics of the Islamic perspective on the framework of marketing mix. The paper analyses the five Ps of marketing mix which are product, price, promotion, place and people from the perspective of Islam. The paper adopts the methodology of evaluating the prevailing practices of marketing mix from an Islamic perspective with the sole aim to highlight the efficacy and strength of an Islamic ethical framework. Finally, the paper illustrates that Islam provides a framework for the creating and sustaining of a strong ethical marketing culture.
format Article
author Ishak, Mohd. Shuhaimi
Abdullah @ Chuah Hock Leng, Osman
author_facet Ishak, Mohd. Shuhaimi
Abdullah @ Chuah Hock Leng, Osman
author_sort Ishak, Mohd. Shuhaimi
title Islamic perspective on marketing mix
title_short Islamic perspective on marketing mix
title_full Islamic perspective on marketing mix
title_fullStr Islamic perspective on marketing mix
title_full_unstemmed Islamic perspective on marketing mix
title_sort islamic perspective on marketing mix
publisher The Social Sciences Research Society
publishDate 2012
url http://irep.iium.edu.my/34063/
http://irep.iium.edu.my/34063/
http://irep.iium.edu.my/34063/1/Islamic_Perspective_on_marketing_mx.pdf
first_indexed 2023-09-18T20:49:09Z
last_indexed 2023-09-18T20:49:09Z
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