Islamic perspective on marketing mix

Islam is a religion that has economic and business systems that are well defined and have proven their efficacy and strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario th...

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Bibliographic Details
Main Authors: Ishak, Mohd. Shuhaimi, Abdullah @ Chuah Hock Leng, Osman
Format: Article
Language:English
Published: The Social Sciences Research Society 2012
Subjects:
Online Access:http://irep.iium.edu.my/34063/
http://irep.iium.edu.my/34063/
http://irep.iium.edu.my/34063/1/Islamic_Perspective_on_marketing_mx.pdf