Effects of supply chain management practices on customer satisfaction: evidence from pharmaceutical industry of Bangladesh
Purpose: Supply Chain Management (SCM) practices can significantly impact one aspect of organizational outcomes, i.e., customer satisfaction of drug manufacturers in the pharmaceutical industry. This study, therefore, seeks to find out the influencing dimensions of SCM practices and examine empirica...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universal Publishers, Boca Raton, Florida
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/34259/ http://irep.iium.edu.my/34259/ http://irep.iium.edu.my/34259/1/GBMR_Mahbub.pdf |