Knowledge strategy as an approach for competitive advantage for technology-based companies
The aim of this paper is to examine the role of knowledge strategy in creating and sustaining competitive advantage for technology-based companies. Technology-based companies continue to acquire knowledge in order to explore and exploit technology-based products and services. The study uses the qual...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English English English |
| Published: |
Malaysian Institute of Management
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/34450/ http://irep.iium.edu.my/34450/ http://irep.iium.edu.my/34450/2/FrontcoverMMR48_1_p41.pdf http://irep.iium.edu.my/34450/4/SuhaimiYusof_MMR48_1_p41_56.pdf http://irep.iium.edu.my/34450/12/SuhaimiYusofMMRp41.pdf http://irep.iium.edu.my/34450/15/MMR48_1_pp41_56_scanned__new_version.pdf |
| Summary: | The aim of this paper is to examine the role of knowledge strategy in creating and sustaining competitive advantage for technology-based companies. Technology-based companies continue to acquire knowledge in order to explore and exploit technology-based products and services. The study uses the qualitative method, specifically, separate personal interviews with 10 managers of technology-based companies located in Technology Park Malaysia and Cyberjaya. These informants argue that a knowledge strategy approach provides them continuous ideas to explore and exploit indigenous technology-based products and services. They also think that the approach will provide the same result to non-indigenous products and services. The results, at best, can be considered a case study of selected firms at the locations under study. As in any industry, companies in the technology-based industry must possess the ability to explore and exploit technology-based products and services in order to survive and remain competitive. There are reciprocal expectations from society and industry by offering the technology-based industry competent knowledge workers and strategists, society expects the technology-based industry to offer attractive rewards. Knowledge strategy enables technology-based companies to explore and exploit technology-based products and services. |
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