Customers’ perception towards buying Chinese products: an empirical investigation in Malaysia

The emergence of Chinese products and its growing popularity has been a phenomenon for social science researchers. In addition, the "cheap" image of Chinese products together with their product quality have raised the issue to investigate further why customers buy Chinese products and what...

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Main Authors:	Sarwar, Abdullah Al-Mamun, Azam, S.M. Ferdous, Haque, A. K. M. Ahasanul, Sleman, Ghassan, Nikhashemi, Seyed Rajab
Format:	Article
Language:	English
Published:	IDOSI Publication 2013
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/34477/ http://irep.iium.edu.my/34477/1/Customers%E2%80%99_Perception_towards_Buying_Chinese_Products__An_Empirical_Investigation_in_Malaysia.pdf

id	iium-34477
recordtype	eprints
spelling	iium-344772014-01-19T09:25:53Z http://irep.iium.edu.my/34477/ Customers’ perception towards buying Chinese products: an empirical investigation in Malaysia Sarwar, Abdullah Al-Mamun Azam, S.M. Ferdous Haque, A. K. M. Ahasanul Sleman, Ghassan Nikhashemi, Seyed Rajab HF5001 Business. Business Administration The emergence of Chinese products and its growing popularity has been a phenomenon for social science researchers. In addition, the "cheap" image of Chinese products together with their product quality have raised the issue to investigate further why customers buy Chinese products and what they perceive before buying. A number of studies already been conducted on the effect of country-of-origin image on customers' purchase behavior which are mostly in the context of developed countries. Hence, this study attempts to fill the gap that rarely been studied on the consumer's perception towards buying Chinese products especially on the Malaysian context. The present study has enhanced the understanding of how the customers perceive the Chinese products while making the buying decision. It explores how different perception tools can positively influence their purchase decision. In addition, this study provides practical insights into how the customers use and perceive different product information in different perspectives which may be alien to their cultural background. This study suggests that, the Malaysian consumers are very conscious about quality and price of Chinese products. Therefore, marketers of Chinese product in Malaysia should be very careful about the price, quality and technology advancement of product they are offering in the market place. Finally, although many significant findings have been reported in this study, there are several other tangible and intangible issues that can be improved in future studies IDOSI Publication 2013 Article PeerReviewed application/pdf en http://irep.iium.edu.my/34477/1/Customers%E2%80%99_Perception_towards_Buying_Chinese_Products__An_Empirical_Investigation_in_Malaysia.pdf Sarwar, Abdullah Al-Mamun and Azam, S.M. Ferdous and Haque, A. K. M. Ahasanul and Sleman, Ghassan and Nikhashemi, Seyed Rajab (2013) Customers’ perception towards buying Chinese products: an empirical investigation in Malaysia. World Applied Sciences Journal , 22 (2). pp. 152-160. ISSN 1818-4952
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Sarwar, Abdullah Al-Mamun Azam, S.M. Ferdous Haque, A. K. M. Ahasanul Sleman, Ghassan Nikhashemi, Seyed Rajab Customers’ perception towards buying Chinese products: an empirical investigation in Malaysia
description	The emergence of Chinese products and its growing popularity has been a phenomenon for social science researchers. In addition, the "cheap" image of Chinese products together with their product quality have raised the issue to investigate further why customers buy Chinese products and what they perceive before buying. A number of studies already been conducted on the effect of country-of-origin image on customers' purchase behavior which are mostly in the context of developed countries. Hence, this study attempts to fill the gap that rarely been studied on the consumer's perception towards buying Chinese products especially on the Malaysian context. The present study has enhanced the understanding of how the customers perceive the Chinese products while making the buying decision. It explores how different perception tools can positively influence their purchase decision. In addition, this study provides practical insights into how the customers use and perceive different product information in different perspectives which may be alien to their cultural background. This study suggests that, the Malaysian consumers are very conscious about quality and price of Chinese products. Therefore, marketers of Chinese product in Malaysia should be very careful about the price, quality and technology advancement of product they are offering in the market place. Finally, although many significant findings have been reported in this study, there are several other tangible and intangible issues that can be improved in future studies
format	Article
author	Sarwar, Abdullah Al-Mamun Azam, S.M. Ferdous Haque, A. K. M. Ahasanul Sleman, Ghassan Nikhashemi, Seyed Rajab
author_facet	Sarwar, Abdullah Al-Mamun Azam, S.M. Ferdous Haque, A. K. M. Ahasanul Sleman, Ghassan Nikhashemi, Seyed Rajab
author_sort	Sarwar, Abdullah Al-Mamun
title	Customers’ perception towards buying Chinese products: an empirical investigation in Malaysia
title_short	Customers’ perception towards buying Chinese products: an empirical investigation in Malaysia
title_full	Customers’ perception towards buying Chinese products: an empirical investigation in Malaysia
title_fullStr	Customers’ perception towards buying Chinese products: an empirical investigation in Malaysia
title_full_unstemmed	Customers’ perception towards buying Chinese products: an empirical investigation in Malaysia
title_sort	customers’ perception towards buying chinese products: an empirical investigation in malaysia
publisher	IDOSI Publication
publishDate	2013
url	http://irep.iium.edu.my/34477/ http://irep.iium.edu.my/34477/1/Customers%E2%80%99_Perception_towards_Buying_Chinese_Products__An_Empirical_Investigation_in_Malaysia.pdf
first_indexed	2023-09-18T20:49:41Z
last_indexed	2023-09-18T20:49:41Z
_version_	1777409911016128512

Customers’ perception towards buying Chinese products: an empirical investigation in Malaysia

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