Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia

This study was trying to explore factors that lead to tourist’s loyalty inn terms of choice tourist destinations .This research was conducted three stages of data analysis for instance: descriptive statistics, exploratory factor analysis; and multiple regression analysis to test the hypothesis. Mult...

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Khan, A
Format:	Conference or Workshop Item
Language:	English
Published:	2013
Subjects:	HF5001 Business. Business Administration HM1176 Social influence. Social pressure
Online Access:	http://irep.iium.edu.my/34493/ http://irep.iium.edu.my/34493/1/Tourist_Loyalty_%28WBI%29_KL_2013.pdf

id	iium-34493
recordtype	eprints
spelling	iium-344932014-01-20T02:27:26Z http://irep.iium.edu.my/34493/ Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia Haque, A. K. M. Ahasanul Khan, A HF5001 Business. Business Administration HM1176 Social influence. Social pressure This study was trying to explore factors that lead to tourist’s loyalty inn terms of choice tourist destinations .This research was conducted three stages of data analysis for instance: descriptive statistics, exploratory factor analysis; and multiple regression analysis to test the hypothesis. Multiple Regressions was employed to identify the relationship among the variables. Results showed that Destination Image, Perceived Value and Service Quality have a positive relationship with tourist loyalty on tourist destination in Malaysia. Explore of significant factors influencing tourist satisfaction for making strategic marketing plans to encourage tourists to visit in Malaysia. Incompletion, the outcome of this study provides a useful source of information for global marketers to understand and satisfaction, finally positive loyalty towards tourism destination in Malaysia 2013 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/34493/1/Tourist_Loyalty_%28WBI%29_KL_2013.pdf Haque, A. K. M. Ahasanul and Khan, A (2013) Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia. In: Third Asia-Pacific Business Research Conference, 25-26 February 2013, Hotel Istana Kuala Lumpur.
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration HM1176 Social influence. Social pressure
spellingShingle	HF5001 Business. Business Administration HM1176 Social influence. Social pressure Haque, A. K. M. Ahasanul Khan, A Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia
description	This study was trying to explore factors that lead to tourist’s loyalty inn terms of choice tourist destinations .This research was conducted three stages of data analysis for instance: descriptive statistics, exploratory factor analysis; and multiple regression analysis to test the hypothesis. Multiple Regressions was employed to identify the relationship among the variables. Results showed that Destination Image, Perceived Value and Service Quality have a positive relationship with tourist loyalty on tourist destination in Malaysia. Explore of significant factors influencing tourist satisfaction for making strategic marketing plans to encourage tourists to visit in Malaysia. Incompletion, the outcome of this study provides a useful source of information for global marketers to understand and satisfaction, finally positive loyalty towards tourism destination in Malaysia
format	Conference or Workshop Item
author	Haque, A. K. M. Ahasanul Khan, A
author_facet	Haque, A. K. M. Ahasanul Khan, A
author_sort	Haque, A. K. M. Ahasanul
title	Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia
title_short	Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia
title_full	Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia
title_fullStr	Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia
title_full_unstemmed	Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia
title_sort	factors influencing of tourist loyalty: a study on tourist destinations in malaysia
publishDate	2013
url	http://irep.iium.edu.my/34493/ http://irep.iium.edu.my/34493/1/Tourist_Loyalty_%28WBI%29_KL_2013.pdf
first_indexed	2023-09-18T20:49:43Z
last_indexed	2023-09-18T20:49:43Z
_version_	1777409912874205184

Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia

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