Shopping day and time preferences of Malaysian hypermarket consumers
This research looks at consumer preference concerning shopping day and time within the Malaysian market. There are five main hypermarket players in Malaysia. The analysis of this research is based on cross-tabulation analysis between the hypermarket players and the preferred shopping day and time....
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/36978/ http://irep.iium.edu.my/36978/1/Conferrence_Dr._Sabbir_and_Haslza.pdf http://irep.iium.edu.my/36978/2/AABSS2014-24_%28Full_paper%29.pdf |