Factors affecting hybrid car purchase intention in Malaysia

The paradox between mobility of private transport and the consumption of petrol poses difficulty for the Government to maintain living standard without the expense of environmental pollution. The capital used in petrol subsidies may backlash the continuous improvement for the nation. These national...

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Main Authors:	Woon, Yaw Hor, Hishamuddin, Ismail, Rahman, Muhammad Sabbir
Format:	Conference or Workshop Item
Language:	English English
Published:	2014
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/36983/ http://irep.iium.edu.my/36983/1/Conferrence_acceptance_with_Hor.pdf http://irep.iium.edu.my/36983/4/pdf_Full_Paper_-_Factors_Affecting_Hybrid_Car_Purchase_Intention_in_Malaysia.pdf

id	iium-36983
recordtype	eprints
spelling	iium-369832014-06-27T08:31:41Z http://irep.iium.edu.my/36983/ Factors affecting hybrid car purchase intention in Malaysia Woon, Yaw Hor Hishamuddin, Ismail Rahman, Muhammad Sabbir HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products The paradox between mobility of private transport and the consumption of petrol poses difficulty for the Government to maintain living standard without the expense of environmental pollution. The capital used in petrol subsidies may backlash the continuous improvement for the nation. These national capital may failed to benefit particular segment of population. Saving from the subsidies could build more infrastructure and public facilities. Hybrid car, which viewed as the most feasible alternative to replace conventional car, could significantly reduce the aggregate volume of petrol consumption through advance technologies. This paper aimed to investigate the compatibility of Theory of Planned Behaviour in explaining the green product with high customer involvement during the pre-purchase stage. Especially after the introduction of NAP 2014, the strong internal demand for hybrid car could facilitate the supply side strategies to solidify Malaysia’s position as the regional marketing and production hub for energy efficient vehicle. A structured, closed-ended questionnaire was used and targeted the existing car owners as the subject of study. Overall, this paper confirmed the role of TPB in explaining the purchase intention of high involvement green product through the construct of subjective norm, perceived behavioural control, and attitude with the moderation of age. 2014 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/36983/1/Conferrence_acceptance_with_Hor.pdf application/pdf en http://irep.iium.edu.my/36983/4/pdf_Full_Paper_-_Factors_Affecting_Hybrid_Car_Purchase_Intention_in_Malaysia.pdf Woon, Yaw Hor and Hishamuddin, Ismail and Rahman, Muhammad Sabbir (2014) Factors affecting hybrid car purchase intention in Malaysia. In: 2nd International Conference on Behavioral and Social Science Research (ICBSSR 2014), 7th-8th Aug. 2014, Kinta Riverfront Hotel, Ipoh, Perak. (In Press)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
spellingShingle	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Woon, Yaw Hor Hishamuddin, Ismail Rahman, Muhammad Sabbir Factors affecting hybrid car purchase intention in Malaysia
description	The paradox between mobility of private transport and the consumption of petrol poses difficulty for the Government to maintain living standard without the expense of environmental pollution. The capital used in petrol subsidies may backlash the continuous improvement for the nation. These national capital may failed to benefit particular segment of population. Saving from the subsidies could build more infrastructure and public facilities. Hybrid car, which viewed as the most feasible alternative to replace conventional car, could significantly reduce the aggregate volume of petrol consumption through advance technologies. This paper aimed to investigate the compatibility of Theory of Planned Behaviour in explaining the green product with high customer involvement during the pre-purchase stage. Especially after the introduction of NAP 2014, the strong internal demand for hybrid car could facilitate the supply side strategies to solidify Malaysia’s position as the regional marketing and production hub for energy efficient vehicle. A structured, closed-ended questionnaire was used and targeted the existing car owners as the subject of study. Overall, this paper confirmed the role of TPB in explaining the purchase intention of high involvement green product through the construct of subjective norm, perceived behavioural control, and attitude with the moderation of age.
format	Conference or Workshop Item
author	Woon, Yaw Hor Hishamuddin, Ismail Rahman, Muhammad Sabbir
author_facet	Woon, Yaw Hor Hishamuddin, Ismail Rahman, Muhammad Sabbir
author_sort	Woon, Yaw Hor
title	Factors affecting hybrid car purchase intention in Malaysia
title_short	Factors affecting hybrid car purchase intention in Malaysia
title_full	Factors affecting hybrid car purchase intention in Malaysia
title_fullStr	Factors affecting hybrid car purchase intention in Malaysia
title_full_unstemmed	Factors affecting hybrid car purchase intention in Malaysia
title_sort	factors affecting hybrid car purchase intention in malaysia
publishDate	2014
url	http://irep.iium.edu.my/36983/ http://irep.iium.edu.my/36983/1/Conferrence_acceptance_with_Hor.pdf http://irep.iium.edu.my/36983/4/pdf_Full_Paper_-_Factors_Affecting_Hybrid_Car_Purchase_Intention_in_Malaysia.pdf
first_indexed	2023-09-18T20:53:02Z
last_indexed	2023-09-18T20:53:02Z
_version_	1777410121819750400

Factors affecting hybrid car purchase intention in Malaysia

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