Islamic relationship marketing practice, customer satisfaction, and retention: a mediation analysis
The aim of this study is to develop an indirect effect of customer satisfaction towards the structural relationship of the Takaful agents’ Islamic relationship marketing (IRM) practice and future customer retention. The model was designed and later examined by utilizing the Structural Equation Model...
Main Author: | Che Mohd Salleh, Marhanum |
---|---|
Format: | Article |
Language: | English |
Published: |
INSI Publications
2014
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/37252/ http://irep.iium.edu.my/37252/ http://irep.iium.edu.my/37252/1/Marhanum_Journal_Article.pdf |
Similar Items
-
Bank customer classification in Indonesia: logistic regression vis-a-vis artificial neural networks
by: Abduh, Muhamad, et al.
Published: (2012) -
A Predictive Study on Instructional Design Quality, Learner Satisfaction and Continuance Learning Intention with E-learning Courses: Data Screening and Preliminary Analysis
by: Kishabale, Bashir, et al.
Published: (2018) -
Investigating web 2.0 tools use and students cognitive engagement in selected Tanzanian
higher institutions: preparing towards 21st learning
by: Malecela, Issa Omar, et al.
Published: (2019) -
Analysis of time series by re-sampling
by: Mohamed, B. I., et al.
Published: (2013) -
Analysis of data using multilevel modelling with MLwiN
by: Saidin, Nurhafizah, et al.
Published: (2011)