Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia

This paper investigates how individual values and attitudes in a developing country like Malaysia influence purchase intention of an environmental friendly car using the motivation Theory of Reasoned Action (TRA). It also investigates how value may affect attitudes towards environmentally responsibl...

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Bibliographic Details
Main Author:	Afroz, Rafia
Format:	Monograph
Language:	English
Published:	s.n 2013
Subjects:	HE5601 Automative transportation T Technology (General)
Online Access:	http://irep.iium.edu.my/38212/ http://irep.iium.edu.my/38212/ http://irep.iium.edu.my/38212/1/EDW_A12-515-1306.pdf

id	iium-38212
recordtype	eprints
spelling	iium-382122015-11-18T01:14:15Z http://irep.iium.edu.my/38212/ Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia Afroz, Rafia HE5601 Automative transportation T Technology (General) This paper investigates how individual values and attitudes in a developing country like Malaysia influence purchase intention of an environmental friendly car using the motivation Theory of Reasoned Action (TRA). It also investigates how value may affect attitudes towards environmentally responsible purchase intention. The study analyzed data collected from 200 household asking their observation relating their value sets, attitudes and purchase intention of environment friendly car using the Structural Equation Modeling (SEM) technique s.n 2013-03-21 Monograph NonPeerReviewed application/pdf en http://irep.iium.edu.my/38212/1/EDW_A12-515-1306.pdf Afroz, Rafia (2013) Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia. Research Report. s.n, Kuala Lumpur. (Unpublished) EDW A12-515-1306
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HE5601 Automative transportation T Technology (General)
spellingShingle	HE5601 Automative transportation T Technology (General) Afroz, Rafia Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia
description	This paper investigates how individual values and attitudes in a developing country like Malaysia influence purchase intention of an environmental friendly car using the motivation Theory of Reasoned Action (TRA). It also investigates how value may affect attitudes towards environmentally responsible purchase intention. The study analyzed data collected from 200 household asking their observation relating their value sets, attitudes and purchase intention of environment friendly car using the Structural Equation Modeling (SEM) technique
format	Monograph
author	Afroz, Rafia
author_facet	Afroz, Rafia
author_sort	Afroz, Rafia
title	Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia
title_short	Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia
title_full	Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia
title_fullStr	Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia
title_full_unstemmed	Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia
title_sort	consumer’s intention to purchase towards green technology- a case study in automatize industry in kuala lumpur malaysia
publisher	s.n
publishDate	2013
url	http://irep.iium.edu.my/38212/ http://irep.iium.edu.my/38212/ http://irep.iium.edu.my/38212/1/EDW_A12-515-1306.pdf
first_indexed	2023-09-18T20:54:52Z
last_indexed	2023-09-18T20:54:52Z
_version_	1777410236723757056

Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia

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