Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia
This paper investigates how individual values and attitudes in a developing country like Malaysia influence purchase intention of an environmental friendly car using the motivation Theory of Reasoned Action (TRA). It also investigates how value may affect attitudes towards environmentally responsibl...
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| Format: | Monograph |
| Language: | English |
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s.n
2013
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| Online Access: | http://irep.iium.edu.my/38212/ http://irep.iium.edu.my/38212/ http://irep.iium.edu.my/38212/1/EDW_A12-515-1306.pdf |