Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh

This study is to examine the satisfaction of customers towars the mobile phone services in Bangladesh based on the Mertin Fishbein's multiattribute attitude model. Some important factors or attributes (i.e., services) of GP and BL that affect the satisfaction level of the customers have been id...

Full description

Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Nuruzzaman, N, Kalam, Abul
Format:	Article
Language:	English
Published:	Medwell Journals 2011
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/3848/ http://irep.iium.edu.my/3848/ http://irep.iium.edu.my/3848/ http://irep.iium.edu.my/3848/1/Banglalink_%28International_Business_Management%29_2011.pdf

id	iium-3848
recordtype	eprints
spelling	iium-38482011-12-13T03:32:40Z http://irep.iium.edu.my/3848/ Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh Haque, A. K. M. Ahasanul Nuruzzaman, N Kalam, Abul HF5001 Business. Business Administration This study is to examine the satisfaction of customers towars the mobile phone services in Bangladesh based on the Mertin Fishbein's multiattribute attitude model. Some important factors or attributes (i.e., services) of GP and BL that affect the satisfaction level of the customers have been identified where customers give special emphasis. Two leading companies (GP and BL) and nine factors out of 28 have been considered for the convenience of the study. It was examined from the study that customers of Banglalink are more satisfied than the Grameen Phone (GP). Means differences of differents factors for the two companies are measured through t-test for test significance. Outcomes of the study may be used as an index by the mobile phone service providers for improvement of their services to satisfy the customers. Medwell Journals 2011 Article PeerReviewed application/pdf en cc_by_nc http://irep.iium.edu.my/3848/1/Banglalink_%28International_Business_Management%29_2011.pdf Haque, A. K. M. Ahasanul and Nuruzzaman, N and Kalam, Abul (2011) Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh. International Business Management, 5 (3). pp. 140-150. ISSN 1993-5250 http://www.medwelljournals.com http://docsdrive.com/pdfs/medwelljournals/ibm/2011/140-150.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Haque, A. K. M. Ahasanul Nuruzzaman, N Kalam, Abul Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh
description	This study is to examine the satisfaction of customers towars the mobile phone services in Bangladesh based on the Mertin Fishbein's multiattribute attitude model. Some important factors or attributes (i.e., services) of GP and BL that affect the satisfaction level of the customers have been identified where customers give special emphasis. Two leading companies (GP and BL) and nine factors out of 28 have been considered for the convenience of the study. It was examined from the study that customers of Banglalink are more satisfied than the Grameen Phone (GP). Means differences of differents factors for the two companies are measured through t-test for test significance. Outcomes of the study may be used as an index by the mobile phone service providers for improvement of their services to satisfy the customers.
format	Article
author	Haque, A. K. M. Ahasanul Nuruzzaman, N Kalam, Abul
author_facet	Haque, A. K. M. Ahasanul Nuruzzaman, N Kalam, Abul
author_sort	Haque, A. K. M. Ahasanul
title	Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh
title_short	Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh
title_full	Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh
title_fullStr	Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh
title_full_unstemmed	Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh
title_sort	customer satisfaction mobile phone services: an empirical study on grameen phone (gp) and banglalink (bl) in bangladesh
publisher	Medwell Journals
publishDate	2011
url	http://irep.iium.edu.my/3848/ http://irep.iium.edu.my/3848/ http://irep.iium.edu.my/3848/ http://irep.iium.edu.my/3848/1/Banglalink_%28International_Business_Management%29_2011.pdf
first_indexed	2023-09-18T20:11:50Z
last_indexed	2023-09-18T20:11:50Z
_version_	1777407528833908736

Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh

Similar Items