Determinants of customer satisfaction on retail banks in New Zealand: an empirical analysis using structural equation modeling
Customer retention is very crucial to the continuous survival of retail banking anywhere in the world, most especially when the deregulation of the sector has provided the customers with different choices to satisfy their financial needs. This has made many banks to pursue different strategies that...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
World Business Institute
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/38711/ http://irep.iium.edu.my/38711/ http://irep.iium.edu.my/38711/1/4._Moha_Asri_publication_in_GEFJ_March_2014.pdf |