Factors determinants the choice of mobile service providers: structural equation modeling approach on Bangladeshi consumers
The aim of this study is to find out what were the factors that may have played significant role to select the telecommunication service providers. In general this research has an intention to develop a research framework grounded on a strong theoretical and literature review background. The surv...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Administrative Sciences, Bursa, Turkey
2010
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3886/ http://irep.iium.edu.my/3886/ http://irep.iium.edu.my/3886/1/Business_and_Economic_Research_Journal_2010.pdf |
| Summary: | The aim of this study is to find out what were the factors that may have played
significant role to select the telecommunication service providers. In general this research has
an intention to develop a research framework grounded on a strong theoretical and literature
review background. The survey instruments employed on Bangladeshi consumers included
demographic background, price, service quality, product quality and availability and
promotional offers for consumer perception. Thus the structural equation modeling approach
was necessary in order to examine the variables. The data analysis was conducted using
SPSS and AMOS (Analysis of Moment Structure) with the software package for windows.
From the result it is revealed that paths are related to the casual processes significantly.
Among all the significant variables, from our result, Price is the most important among our
respondents followed by Service quality, product quality and promotion. Further research
should be considered to gather more information regarding the service quality and customers’
satisfaction dimensions in context of the Bangladeshi mobile phone operators. It is hoped that
the findings of this study may assist mobile phone industry in Bangladesh about their services
and promotion of their services. However, the findings of this study may provide needed
feedback and contribute to the improvement of players’ strategy and their marketing program. |
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