Factors determinants the choice of mobile service providers: structural equation modeling approach on Bangladeshi consumers

The aim of this study is to find out what were the factors that may have played significant role to select the telecommunication service providers. In general this research has an intention to develop a research framework grounded on a strong theoretical and literature review background. The surv...

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Main Authors:	Haque, A. K. M. Ahasanul, Rahman, Sabbir, Rahman, Mahbubur
Format:	Article
Language:	English
Published:	Faculty of Economics and Administrative Sciences, Bursa, Turkey 2010
Subjects:	HC Economic History and Conditions
Online Access:	http://irep.iium.edu.my/3886/ http://irep.iium.edu.my/3886/ http://irep.iium.edu.my/3886/1/Business_and_Economic_Research_Journal_2010.pdf

id	iium-3886
recordtype	eprints
spelling	iium-38862011-11-15T08:17:08Z http://irep.iium.edu.my/3886/ Factors determinants the choice of mobile service providers: structural equation modeling approach on Bangladeshi consumers Haque, A. K. M. Ahasanul Rahman, Sabbir Rahman, Mahbubur HC Economic History and Conditions The aim of this study is to find out what were the factors that may have played significant role to select the telecommunication service providers. In general this research has an intention to develop a research framework grounded on a strong theoretical and literature review background. The survey instruments employed on Bangladeshi consumers included demographic background, price, service quality, product quality and availability and promotional offers for consumer perception. Thus the structural equation modeling approach was necessary in order to examine the variables. The data analysis was conducted using SPSS and AMOS (Analysis of Moment Structure) with the software package for windows. From the result it is revealed that paths are related to the casual processes significantly. Among all the significant variables, from our result, Price is the most important among our respondents followed by Service quality, product quality and promotion. Further research should be considered to gather more information regarding the service quality and customers’ satisfaction dimensions in context of the Bangladeshi mobile phone operators. It is hoped that the findings of this study may assist mobile phone industry in Bangladesh about their services and promotion of their services. However, the findings of this study may provide needed feedback and contribute to the improvement of players’ strategy and their marketing program. Faculty of Economics and Administrative Sciences, Bursa, Turkey 2010 Article PeerReviewed application/pdf en cc_by_nc http://irep.iium.edu.my/3886/1/Business_and_Economic_Research_Journal_2010.pdf Haque, A. K. M. Ahasanul and Rahman, Sabbir and Rahman, Mahbubur (2010) Factors determinants the choice of mobile service providers: structural equation modeling approach on Bangladeshi consumers. Business and Economics Research Journal, 1 (3). pp. 17-34. ISSN 1309-2448 http://www.berjournal.com/?p=595
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HC Economic History and Conditions
spellingShingle	HC Economic History and Conditions Haque, A. K. M. Ahasanul Rahman, Sabbir Rahman, Mahbubur Factors determinants the choice of mobile service providers: structural equation modeling approach on Bangladeshi consumers
description	The aim of this study is to find out what were the factors that may have played significant role to select the telecommunication service providers. In general this research has an intention to develop a research framework grounded on a strong theoretical and literature review background. The survey instruments employed on Bangladeshi consumers included demographic background, price, service quality, product quality and availability and promotional offers for consumer perception. Thus the structural equation modeling approach was necessary in order to examine the variables. The data analysis was conducted using SPSS and AMOS (Analysis of Moment Structure) with the software package for windows. From the result it is revealed that paths are related to the casual processes significantly. Among all the significant variables, from our result, Price is the most important among our respondents followed by Service quality, product quality and promotion. Further research should be considered to gather more information regarding the service quality and customers’ satisfaction dimensions in context of the Bangladeshi mobile phone operators. It is hoped that the findings of this study may assist mobile phone industry in Bangladesh about their services and promotion of their services. However, the findings of this study may provide needed feedback and contribute to the improvement of players’ strategy and their marketing program.
format	Article
author	Haque, A. K. M. Ahasanul Rahman, Sabbir Rahman, Mahbubur
author_facet	Haque, A. K. M. Ahasanul Rahman, Sabbir Rahman, Mahbubur
author_sort	Haque, A. K. M. Ahasanul
title	Factors determinants the choice of mobile service providers: structural equation modeling approach on Bangladeshi consumers
title_short	Factors determinants the choice of mobile service providers: structural equation modeling approach on Bangladeshi consumers
title_full	Factors determinants the choice of mobile service providers: structural equation modeling approach on Bangladeshi consumers
title_fullStr	Factors determinants the choice of mobile service providers: structural equation modeling approach on Bangladeshi consumers
title_full_unstemmed	Factors determinants the choice of mobile service providers: structural equation modeling approach on Bangladeshi consumers
title_sort	factors determinants the choice of mobile service providers: structural equation modeling approach on bangladeshi consumers
publisher	Faculty of Economics and Administrative Sciences, Bursa, Turkey
publishDate	2010
url	http://irep.iium.edu.my/3886/ http://irep.iium.edu.my/3886/ http://irep.iium.edu.my/3886/1/Business_and_Economic_Research_Journal_2010.pdf
first_indexed	2023-09-18T20:11:53Z
last_indexed	2023-09-18T20:11:53Z
_version_	1777407532049891328

Factors determinants the choice of mobile service providers: structural equation modeling approach on Bangladeshi consumers

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