Library websites popularity: does Facebook really matter?

The purpose of this paper is to determine whether the utilization of social media (Facebook) is an important factor in increasing the visibility of the library site usage in Malaysian public universities. Nine top ranked Malaysian public universities involved in this research and number of Facebook...

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Main Authors:	Mohd Zain, Wahidah, Othman, Roslina
Format:	Conference or Workshop Item
Language:	English English English
Published:	2014
Subjects:	Z665 Library Science. Information Science ZA4050 Electronic information resources
Online Access:	http://irep.iium.edu.my/39044/ http://irep.iium.edu.my/39044/ http://irep.iium.edu.my/39044/1/poster_icssam.pdf http://irep.iium.edu.my/39044/2/201405-Kyoto_Proceedins-ICSSAM%26ISEPSS.pdf http://irep.iium.edu.my/39044/3/ICSSAM_Full_paper.pdf

id	iium-39044
recordtype	eprints
spelling	iium-390442018-06-20T00:30:12Z http://irep.iium.edu.my/39044/ Library websites popularity: does Facebook really matter? Mohd Zain, Wahidah Othman, Roslina Z665 Library Science. Information Science ZA4050 Electronic information resources The purpose of this paper is to determine whether the utilization of social media (Facebook) is an important factor in increasing the visibility of the library site usage in Malaysian public universities. Nine top ranked Malaysian public universities involved in this research and number of Facebook followers for each library website is listed. Alexa software was used as the approach to study the issue of visibility. Alexa is able to determine web site usage, by showing the percentage of visitors of library related subdomain(s) as listed in the top subdomains for each University website (domain) over a month. It is found that Universiti Utara Malaysia library website scored the highest percentage of visitors based on the library related subdomain(s) as listed in the top subdomains for the University website in Alexa. To check such irregularities in access, this paper use EvalAccess 2.0 and it is found that Universiti Sains Malaysia’s library website scored higher irregularities. In term of number of Facebook followers, Univesity of Malaya library has the highest score. It is showed that the utilization of social media (Facebook) is not yet an important factor in increasing the visibility of the library websites. However, expectedly, top ranked universities’ library web sites, are more visible and popular. This research is limited to the situation in Malaysia where public universities are more noticeable and seldom face financial constraints rather than private universities. It is highly important for those universities’ library web sites that are not highly visible to initiate the necessary measures in improving the development of their web sites as the usage of the website is an indicator of online quality. 2014-05-08 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/39044/1/poster_icssam.pdf application/pdf en http://irep.iium.edu.my/39044/2/201405-Kyoto_Proceedins-ICSSAM%26ISEPSS.pdf application/pdf en http://irep.iium.edu.my/39044/3/ICSSAM_Full_paper.pdf Mohd Zain, Wahidah and Othman, Roslina (2014) Library websites popularity: does Facebook really matter? In: International Conference on Social Science and Management, 7-9 May 2014, Kyoto ,Japan. http://www.icssam.org/
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English English
topic	Z665 Library Science. Information Science ZA4050 Electronic information resources
spellingShingle	Z665 Library Science. Information Science ZA4050 Electronic information resources Mohd Zain, Wahidah Othman, Roslina Library websites popularity: does Facebook really matter?
description	The purpose of this paper is to determine whether the utilization of social media (Facebook) is an important factor in increasing the visibility of the library site usage in Malaysian public universities. Nine top ranked Malaysian public universities involved in this research and number of Facebook followers for each library website is listed. Alexa software was used as the approach to study the issue of visibility. Alexa is able to determine web site usage, by showing the percentage of visitors of library related subdomain(s) as listed in the top subdomains for each University website (domain) over a month. It is found that Universiti Utara Malaysia library website scored the highest percentage of visitors based on the library related subdomain(s) as listed in the top subdomains for the University website in Alexa. To check such irregularities in access, this paper use EvalAccess 2.0 and it is found that Universiti Sains Malaysia’s library website scored higher irregularities. In term of number of Facebook followers, Univesity of Malaya library has the highest score. It is showed that the utilization of social media (Facebook) is not yet an important factor in increasing the visibility of the library websites. However, expectedly, top ranked universities’ library web sites, are more visible and popular. This research is limited to the situation in Malaysia where public universities are more noticeable and seldom face financial constraints rather than private universities. It is highly important for those universities’ library web sites that are not highly visible to initiate the necessary measures in improving the development of their web sites as the usage of the website is an indicator of online quality.
format	Conference or Workshop Item
author	Mohd Zain, Wahidah Othman, Roslina
author_facet	Mohd Zain, Wahidah Othman, Roslina
author_sort	Mohd Zain, Wahidah
title	Library websites popularity: does Facebook really matter?
title_short	Library websites popularity: does Facebook really matter?
title_full	Library websites popularity: does Facebook really matter?
title_fullStr	Library websites popularity: does Facebook really matter?
title_full_unstemmed	Library websites popularity: does Facebook really matter?
title_sort	library websites popularity: does facebook really matter?
publishDate	2014
url	http://irep.iium.edu.my/39044/ http://irep.iium.edu.my/39044/ http://irep.iium.edu.my/39044/1/poster_icssam.pdf http://irep.iium.edu.my/39044/2/201405-Kyoto_Proceedins-ICSSAM%26ISEPSS.pdf http://irep.iium.edu.my/39044/3/ICSSAM_Full_paper.pdf
first_indexed	2023-09-18T20:56:05Z
last_indexed	2023-09-18T20:56:05Z
_version_	1777410313044361216

Library websites popularity: does Facebook really matter?

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