Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image

The aim of this inquiry is to test the impact of service quality and trust on customers’ patronage intention under health insurance products in Malaysia. The research considers the moderating effects of corporate image in between, trust and customers’ patronage intention. In summation, this research...

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Main Authors:	Rahman, Muhammad Sabbir, Mohamad , Osman, Abdel Fattah , Fadi Abdel Muniem
Format:	Conference or Workshop Item
Language:	English English English
Published:	2014
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/39261/ http://irep.iium.edu.my/39261/ http://irep.iium.edu.my/39261/2/aceb2014_submission_43.pdf http://irep.iium.edu.my/39261/3/APIA_ACEB_ProgramBook.pdf http://irep.iium.edu.my/39261/10/impact_of_service_quality.pdf

id	iium-39261
recordtype	eprints
spelling	iium-392612018-05-24T06:06:40Z http://irep.iium.edu.my/39261/ Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image Rahman, Muhammad Sabbir Mohamad , Osman Abdel Fattah , Fadi Abdel Muniem HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products The aim of this inquiry is to test the impact of service quality and trust on customers’ patronage intention under health insurance products in Malaysia. The research considers the moderating effects of corporate image in between, trust and customers’ patronage intention. In summation, this research also examined the mediating impact of trust in between service quality and patronage intention of health insurance products in Malaysia. The outcomes indicated that all the paths were significant in their relationship except one. Even so the mediation impact of trust was partial rather full. Moreover, the result revealed that there is a moderating effect of corporate image of the structural model measuring the effects of trust on the customers’ patronage intention of health insurance products. 2014-11-12 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/39261/2/aceb2014_submission_43.pdf application/pdf en http://irep.iium.edu.my/39261/3/APIA_ACEB_ProgramBook.pdf application/pdf en http://irep.iium.edu.my/39261/10/impact_of_service_quality.pdf Rahman, Muhammad Sabbir and Mohamad , Osman and Abdel Fattah , Fadi Abdel Muniem (2014) Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image. In: 2014 Asia Conference on Economics & Business Research (ACEB), 13-14th November 2014, Singapore. (Unpublished) http://www.academy.edu.sg/aceb/
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English English
topic	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
spellingShingle	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Rahman, Muhammad Sabbir Mohamad , Osman Abdel Fattah , Fadi Abdel Muniem Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image
description	The aim of this inquiry is to test the impact of service quality and trust on customers’ patronage intention under health insurance products in Malaysia. The research considers the moderating effects of corporate image in between, trust and customers’ patronage intention. In summation, this research also examined the mediating impact of trust in between service quality and patronage intention of health insurance products in Malaysia. The outcomes indicated that all the paths were significant in their relationship except one. Even so the mediation impact of trust was partial rather full. Moreover, the result revealed that there is a moderating effect of corporate image of the structural model measuring the effects of trust on the customers’ patronage intention of health insurance products.
format	Conference or Workshop Item
author	Rahman, Muhammad Sabbir Mohamad , Osman Abdel Fattah , Fadi Abdel Muniem
author_facet	Rahman, Muhammad Sabbir Mohamad , Osman Abdel Fattah , Fadi Abdel Muniem
author_sort	Rahman, Muhammad Sabbir
title	Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image
title_short	Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image
title_full	Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image
title_fullStr	Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image
title_full_unstemmed	Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image
title_sort	impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image
publishDate	2014
url	http://irep.iium.edu.my/39261/ http://irep.iium.edu.my/39261/ http://irep.iium.edu.my/39261/2/aceb2014_submission_43.pdf http://irep.iium.edu.my/39261/3/APIA_ACEB_ProgramBook.pdf http://irep.iium.edu.my/39261/10/impact_of_service_quality.pdf
first_indexed	2023-09-18T20:56:23Z
last_indexed	2023-09-18T20:56:23Z
_version_	1777410332077064192

Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image

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