An exploratory study on Malaysian consumer’s purchase intention: brand, quality and price perspective
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Educational Research Multimedia & Publication
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3956/ http://irep.iium.edu.my/3956/ http://irep.iium.edu.my/3956/1/PURCHASE_INTENTION_IJCMS_2011.pdf |