Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market

The objectives of this research were to exploring critical factors influencing tourists' perception in selection of destination for travel in Bangladesh. The specific objectives of the study are: to identify and asses the factors that are influencing tourists in selecting destination; to find o...

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Main Authors:	Haque, A. K. M. Ahasanul, Rahman, Sabbir, Rahman, Mahbubur
Format:	Article
Language:	English
Published:	Institute of Management and Information Science 2010
Subjects:	GV Recreation Leisure HF Commerce
Online Access:	http://irep.iium.edu.my/3968/ http://irep.iium.edu.my/3968/ http://irep.iium.edu.my/3968/1/Tourist_Perception.pdf

id	iium-3968
recordtype	eprints
spelling	iium-39682011-11-18T01:00:05Z http://irep.iium.edu.my/3968/ Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market Haque, A. K. M. Ahasanul Rahman, Sabbir Rahman, Mahbubur GV Recreation Leisure HF Commerce The objectives of this research were to exploring critical factors influencing tourists' perception in selection of destination for travel in Bangladesh. The specific objectives of the study are: to identify and asses the factors that are influencing tourists in selecting destination; to find out the relationship between those factors and the consumers perception; to offer some recommendation for better marketing strategy to attract more tourists. In this study primary data had collected through distribution of questionnaires to the visitors on important tourists spot. Data from 180 completed questionnaires were analyzed quantitatively by variety of statistical techniques, including factor analysis and structural equation modeling to investigate the relationship among the variables. Three important factors like destination brand image, internet adoption, and customers' satisfaction are identified of the selection of destination by a traveler. The results of the structural equation modeling reflected that internet adoption and customers satisfaction played a significant role that are influencing tourist's perception in selection of destination for travelling. The survey was conducted only for one month's (December'09), which permitted only winter tourists to be surveyed. Thus, most of the respondents were winter tourists not representative of year round tourism. Only few dimensions were analyzed in this study, so further research can be done by using factors such as socio cultural, outdoor activities, Income, cultural distance with larger sample size. The overall conclusions and discussion of the findings should provide a framework for the practical planning and implementation of planning strategies in the tourism context. Institute of Management and Information Science 2010-12 Article PeerReviewed application/pdf en http://irep.iium.edu.my/3968/1/Tourist_Perception.pdf Haque, A. K. M. Ahasanul and Rahman, Sabbir and Rahman, Mahbubur (2010) Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market. Pratibimba Journal, 10 (2). pp. 7-17. http://www.imis.ac.in/vol10_issue2_1.html
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	GV Recreation Leisure HF Commerce
spellingShingle	GV Recreation Leisure HF Commerce Haque, A. K. M. Ahasanul Rahman, Sabbir Rahman, Mahbubur Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market
description	The objectives of this research were to exploring critical factors influencing tourists' perception in selection of destination for travel in Bangladesh. The specific objectives of the study are: to identify and asses the factors that are influencing tourists in selecting destination; to find out the relationship between those factors and the consumers perception; to offer some recommendation for better marketing strategy to attract more tourists. In this study primary data had collected through distribution of questionnaires to the visitors on important tourists spot. Data from 180 completed questionnaires were analyzed quantitatively by variety of statistical techniques, including factor analysis and structural equation modeling to investigate the relationship among the variables. Three important factors like destination brand image, internet adoption, and customers' satisfaction are identified of the selection of destination by a traveler. The results of the structural equation modeling reflected that internet adoption and customers satisfaction played a significant role that are influencing tourist's perception in selection of destination for travelling. The survey was conducted only for one month's (December'09), which permitted only winter tourists to be surveyed. Thus, most of the respondents were winter tourists not representative of year round tourism. Only few dimensions were analyzed in this study, so further research can be done by using factors such as socio cultural, outdoor activities, Income, cultural distance with larger sample size. The overall conclusions and discussion of the findings should provide a framework for the practical planning and implementation of planning strategies in the tourism context.
format	Article
author	Haque, A. K. M. Ahasanul Rahman, Sabbir Rahman, Mahbubur
author_facet	Haque, A. K. M. Ahasanul Rahman, Sabbir Rahman, Mahbubur
author_sort	Haque, A. K. M. Ahasanul
title	Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market
title_short	Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market
title_full	Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market
title_fullStr	Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market
title_full_unstemmed	Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market
title_sort	exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on bangladeshi market
publisher	Institute of Management and Information Science
publishDate	2010
url	http://irep.iium.edu.my/3968/ http://irep.iium.edu.my/3968/ http://irep.iium.edu.my/3968/1/Tourist_Perception.pdf
first_indexed	2023-09-18T20:11:59Z
last_indexed	2023-09-18T20:11:59Z
_version_	1777407538789089280

Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market

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