Shari’a compliance by Malaysian Muslim businesses with respect to guidelines given in Islamic marketing

This research aims to investigate the perceptions of Muslim businessman regarding the extent to which Malaysian businesses comply with the Shari’a rules and regulations given in Islamic Marketing Information on perceptions of Muslim businessman were obtained by administering a structured survey ques...

Full description

Bibliographic Details
Main Authors:	Sayyed Ahmad, Mohd. Ismail, Wan Jusoh, Wan Jamaliah, Wan Husain , Wan Rohaida
Format:	Article
Language:	English
Published:	IISTE 2014
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/40050/ http://irep.iium.edu.my/40050/ http://irep.iium.edu.my/40050/1/Mohd_Ismail_Ahmad%2C_Wan_Jamaliah_Wan_Jusoh%2C_Wan_Rohaida_Wan_Husain.pdf

id	iium-40050
recordtype	eprints
spelling	iium-400502015-01-02T03:26:14Z http://irep.iium.edu.my/40050/ Shari’a compliance by Malaysian Muslim businesses with respect to guidelines given in Islamic marketing Sayyed Ahmad, Mohd. Ismail Wan Jusoh, Wan Jamaliah Wan Husain , Wan Rohaida HF5410 Marketing. Distribution of products This research aims to investigate the perceptions of Muslim businessman regarding the extent to which Malaysian businesses comply with the Shari’a rules and regulations given in Islamic Marketing Information on perceptions of Muslim businessman were obtained by administering a structured survey questionnaire, by trained enumerators, in various States of Peninsular Malaysia. A total of 150 completed questionnaires were used in the research analysis. The components of the questionnaire were statements derived from the Quran and the Sunnah, and also those reported in the Islamic literature. The findings from this research indicate that businesses generally felt that for most of the statements presented to them on Islamic marketing, only up to 50% of business respondents adhered to Islamic Marketing guidelines. These were some differences though. The responses were more positive with respect to Halal products, in which a higher percentage of businesses were perceived to follow this Islamic guideline. IISTE 2014 Article PeerReviewed application/pdf en http://irep.iium.edu.my/40050/1/Mohd_Ismail_Ahmad%2C_Wan_Jamaliah_Wan_Jusoh%2C_Wan_Rohaida_Wan_Husain.pdf Sayyed Ahmad, Mohd. Ismail and Wan Jusoh, Wan Jamaliah and Wan Husain , Wan Rohaida (2014) Shari’a compliance by Malaysian Muslim businesses with respect to guidelines given in Islamic marketing. European Journal of Business and Management, 6 (28). pp. 65-72. ISSN 2222-2839 (O) 2222-1905 (P) http://www.iiste.org/Journals/index.php/EJBM/issue/view/1438
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5410 Marketing. Distribution of products
spellingShingle	HF5410 Marketing. Distribution of products Sayyed Ahmad, Mohd. Ismail Wan Jusoh, Wan Jamaliah Wan Husain , Wan Rohaida Shari’a compliance by Malaysian Muslim businesses with respect to guidelines given in Islamic marketing
description	This research aims to investigate the perceptions of Muslim businessman regarding the extent to which Malaysian businesses comply with the Shari’a rules and regulations given in Islamic Marketing Information on perceptions of Muslim businessman were obtained by administering a structured survey questionnaire, by trained enumerators, in various States of Peninsular Malaysia. A total of 150 completed questionnaires were used in the research analysis. The components of the questionnaire were statements derived from the Quran and the Sunnah, and also those reported in the Islamic literature. The findings from this research indicate that businesses generally felt that for most of the statements presented to them on Islamic marketing, only up to 50% of business respondents adhered to Islamic Marketing guidelines. These were some differences though. The responses were more positive with respect to Halal products, in which a higher percentage of businesses were perceived to follow this Islamic guideline.
format	Article
author	Sayyed Ahmad, Mohd. Ismail Wan Jusoh, Wan Jamaliah Wan Husain , Wan Rohaida
author_facet	Sayyed Ahmad, Mohd. Ismail Wan Jusoh, Wan Jamaliah Wan Husain , Wan Rohaida
author_sort	Sayyed Ahmad, Mohd. Ismail
title	Shari’a compliance by Malaysian Muslim businesses with respect to guidelines given in Islamic marketing
title_short	Shari’a compliance by Malaysian Muslim businesses with respect to guidelines given in Islamic marketing
title_full	Shari’a compliance by Malaysian Muslim businesses with respect to guidelines given in Islamic marketing
title_fullStr	Shari’a compliance by Malaysian Muslim businesses with respect to guidelines given in Islamic marketing
title_full_unstemmed	Shari’a compliance by Malaysian Muslim businesses with respect to guidelines given in Islamic marketing
title_sort	shari’a compliance by malaysian muslim businesses with respect to guidelines given in islamic marketing
publisher	IISTE
publishDate	2014
url	http://irep.iium.edu.my/40050/ http://irep.iium.edu.my/40050/ http://irep.iium.edu.my/40050/1/Mohd_Ismail_Ahmad%2C_Wan_Jamaliah_Wan_Jusoh%2C_Wan_Rohaida_Wan_Husain.pdf
first_indexed	2023-09-18T20:57:29Z
last_indexed	2023-09-18T20:57:29Z
_version_	1777410401886011392

Shari’a compliance by Malaysian Muslim businesses with respect to guidelines given in Islamic marketing

Similar Items