Retaining customers through Islamic relationship marketing practice: findings from Malaysian takaful industry
In recent times, the ability to maintain good and quality relationships with customers has become a competitive advantage for a company. In this context, a few marketing scholars have suggested that retaining customers is much more profitable than acquiring new ones. Parallel with the objective of...
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| Format: | Conference or Workshop Item |
| Language: | English English |
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2014
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| Online Access: | http://irep.iium.edu.my/40214/ http://irep.iium.edu.my/40214/ http://irep.iium.edu.my/40214/1/Full_paper_AICIF_Marhanum.pdf http://irep.iium.edu.my/40214/4/Presentation_Schedule.pdf |