The practice of islamic relationship marketing among takaful agents and its effect towards customer trust and commitment
During the last three decades ‘relationship marketing’ has become more popular in the field of marketing. This marketing approach highlights the need of a company or business entity to maintain longterm relationships with customers. In the 1980s, the relationship marketing strategy was widely accept...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
International Shariah Research Academy for Islamic Finance
2014
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/40215/ http://irep.iium.edu.my/40215/ http://irep.iium.edu.my/40215/1/irp65-cover-printing.pdf http://irep.iium.edu.my/40215/2/irp65-content-printing.pdf |