The relationship of takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and commitment: a preliminary analysis

Takaful agents have become among the important distribution channels in Takaful industry. Besides selling Takaful products, the agents must practice Islamic ethical behaviour in dealing with customers. This research seeks to investigate the relationship between Takafu...

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Main Authors:	Che Mohd Salleh, Marhanum, Abdullah, Nurdianawati Irwani, Razali, Siti Salwani
Format:	Article
Language:	English
Published:	World Business Institute 2013
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/40216/ http://irep.iium.edu.my/40216/ http://irep.iium.edu.my/40216/1/Marhanum_journal_2013_2.pdf

id	iium-40216
recordtype	eprints
spelling	iium-402162016-08-20T01:12:35Z http://irep.iium.edu.my/40216/ The relationship of takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and commitment: a preliminary analysis Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani H Social Sciences (General) Takaful agents have become among the important distribution channels in Takaful industry. Besides selling Takaful products, the agents must practice Islamic ethical behaviour in dealing with customers. This research seeks to investigate the relationship between Takaful agents’ Islamic ethical behaviour and customers’ satisfaction, trust and commitment. As there are limited studies conducted in this area, this research provides a preliminary analysis with 30 Takaful customers. Data were collected through survey research design using questionnaire as the research instrument. Results indicate that there are positive significant relationship between Takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and commitment. However, majority of the respondents were not fully agreed about the practice of Islamic ethical behaviour by their Takaful agents understudy. Thus, Takaful operators need to play their role in guiding and encouraging their agents to practice the Islamic ethical behaviour in marketing Takaful products in order to ensure the publics’ satisfaction, trust, and commitment towards their Takaful scheme. World Business Institute 2013-09 Article PeerReviewed application/pdf en http://irep.iium.edu.my/40216/1/Marhanum_journal_2013_2.pdf Che Mohd Salleh, Marhanum and Abdullah, Nurdianawati Irwani and Razali, Siti Salwani (2013) The relationship of takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and commitment: a preliminary analysis. Journal of Islamic Finance and Business Research, 2 (1). pp. 77-88. ISSN 1839-4299 http://www.wbiworld.org/journal#!__journal/vstc8=jifbr
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani The relationship of takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and commitment: a preliminary analysis
description	Takaful agents have become among the important distribution channels in Takaful industry. Besides selling Takaful products, the agents must practice Islamic ethical behaviour in dealing with customers. This research seeks to investigate the relationship between Takaful agents’ Islamic ethical behaviour and customers’ satisfaction, trust and commitment. As there are limited studies conducted in this area, this research provides a preliminary analysis with 30 Takaful customers. Data were collected through survey research design using questionnaire as the research instrument. Results indicate that there are positive significant relationship between Takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and commitment. However, majority of the respondents were not fully agreed about the practice of Islamic ethical behaviour by their Takaful agents understudy. Thus, Takaful operators need to play their role in guiding and encouraging their agents to practice the Islamic ethical behaviour in marketing Takaful products in order to ensure the publics’ satisfaction, trust, and commitment towards their Takaful scheme.
format	Article
author	Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani
author_facet	Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani
author_sort	Che Mohd Salleh, Marhanum
title	The relationship of takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and commitment: a preliminary analysis
title_short	The relationship of takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and commitment: a preliminary analysis
title_full	The relationship of takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and commitment: a preliminary analysis
title_fullStr	The relationship of takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and commitment: a preliminary analysis
title_full_unstemmed	The relationship of takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and commitment: a preliminary analysis
title_sort	relationship of takaful agents’ islamic ethical behaviour towards customers’ satisfaction, trust and commitment: a preliminary analysis
publisher	World Business Institute
publishDate	2013
url	http://irep.iium.edu.my/40216/ http://irep.iium.edu.my/40216/ http://irep.iium.edu.my/40216/1/Marhanum_journal_2013_2.pdf
first_indexed	2023-09-18T20:57:41Z
last_indexed	2023-09-18T20:57:41Z
_version_	1777410413610139648

The relationship of takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and commitment: a preliminary analysis

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