The relationship of takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and commitment: a preliminary analysis
Takaful agents have become among the important distribution channels in Takaful industry. Besides selling Takaful products, the agents must practice Islamic ethical behaviour in dealing with customers. This research seeks to investigate the relationship between Takafu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
World Business Institute
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/40216/ http://irep.iium.edu.my/40216/ http://irep.iium.edu.my/40216/1/Marhanum_journal_2013_2.pdf |