Islamic advertising: celebrating perfect moral vision

Advertisements could be guided by the Facets of Model of Effects that encompass perception, emotional, cognition, association, persuasion, and behavior facets. Islam is a way of life. There are Islamic principles guiding communication including advertising. This paper discusses on advertising that i...

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Main Author:	Mokhtar, Aida
Format:	Conference or Workshop Item
Language:	English English
Published:	2014
Subjects:	H Social Sciences (General) P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/40298/ http://irep.iium.edu.my/40298/1/ISLAMIC_ADVERTISING_presentation_20Oct2014.pdf http://irep.iium.edu.my/40298/2/I-COME14_ConferenceSchedule%28Updated%29.pdf

id	iium-40298
recordtype	eprints
spelling	iium-402982018-06-18T13:42:34Z http://irep.iium.edu.my/40298/ Islamic advertising: celebrating perfect moral vision Mokhtar, Aida H Social Sciences (General) P87 Communication. Mass media Advertisements could be guided by the Facets of Model of Effects that encompass perception, emotional, cognition, association, persuasion, and behavior facets. Islam is a way of life. There are Islamic principles guiding communication including advertising. This paper discusses on advertising that is acceptable to Islam; one that celebrates perfect moral vision. 2014-10 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/40298/1/ISLAMIC_ADVERTISING_presentation_20Oct2014.pdf application/pdf en http://irep.iium.edu.my/40298/2/I-COME14_ConferenceSchedule%28Updated%29.pdf Mokhtar, Aida (2014) Islamic advertising: celebrating perfect moral vision. In: i-COME’14, 18-20 Oct 2014, Langkawi, Kedah. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	H Social Sciences (General) P87 Communication. Mass media
spellingShingle	H Social Sciences (General) P87 Communication. Mass media Mokhtar, Aida Islamic advertising: celebrating perfect moral vision
description	Advertisements could be guided by the Facets of Model of Effects that encompass perception, emotional, cognition, association, persuasion, and behavior facets. Islam is a way of life. There are Islamic principles guiding communication including advertising. This paper discusses on advertising that is acceptable to Islam; one that celebrates perfect moral vision.
format	Conference or Workshop Item
author	Mokhtar, Aida
author_facet	Mokhtar, Aida
author_sort	Mokhtar, Aida
title	Islamic advertising: celebrating perfect moral vision
title_short	Islamic advertising: celebrating perfect moral vision
title_full	Islamic advertising: celebrating perfect moral vision
title_fullStr	Islamic advertising: celebrating perfect moral vision
title_full_unstemmed	Islamic advertising: celebrating perfect moral vision
title_sort	islamic advertising: celebrating perfect moral vision
publishDate	2014
url	http://irep.iium.edu.my/40298/ http://irep.iium.edu.my/40298/1/ISLAMIC_ADVERTISING_presentation_20Oct2014.pdf http://irep.iium.edu.my/40298/2/I-COME14_ConferenceSchedule%28Updated%29.pdf
first_indexed	2023-09-18T20:57:48Z
last_indexed	2023-09-18T20:57:48Z
_version_	1777410421038252032

Islamic advertising: celebrating perfect moral vision

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